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Posted on August 22, 2022

Head of New Business

Who we are…

FAMILIA is a next-generation production house creating award winning work across commercials, content, photography and beyond. We are a creative-driven company looking to the future of filmmaking with cultural awareness and integrity at our core, but above all a shared love of craft.
What we do…
We create visuals. We add value to each and every part of the production process, from pitch to delivery. We work hard. We shoot what we believe in. We always deliver. And we have fun along the way. We are makers at heart. We bring ideas to life. We are storytellers. We are collaborators. We are the next generation. We are FAMILIA.
What we believe in…
We believe that to achieve great results, you need brilliant people. We believe that good ideas need a team effort to make them great ideas. We believe in our talent on all sides of the camera and pride ourselves as a production house with a trusted global network of creative collaborators who support and contribute to every project. We make ideas better, together.

OVERVIEW of the Role

We are looking for a Head of New Business

We are looking for someone with a passion for film making and a track record in sales, business development and marketing. We want someone who enjoys working with people and has the drive to develop new and exciting talent: directors, photographers and creators. The ideal candidate will also find opportunities to expand FAMILIA horizons by exploring new revenue streams across film, TV, commercials, fashion, sport and culture.
The role is suited to a confident and organised sales professional who has worked in a similar role within the advertising sector. This person should have established relationships in the marketing and advertising and production industries. You will work from our London office, Shoreditch, and alongside our team of capable professionals.


● Devise and implement the Familia Sales, Business Development and Marketing Strategy.
● Increase the number and quality of scripts, prospects and enquiries.
● Increase the conversion rate of enquiries to confirmed shoots.
● Meet and beat sales targets.
● Deliver a hands on approach to generating leads, this would be a collaborative role working with the Managing Director Toby Walsham to build on Famila’s network and strong professional standing and amplify the work from Familia to existing contacts as well as generate new ones

● Sustain rapport with key accounts by making periodic visits, exploring specific needs and anticipating new opportunities.
● Look at new creative opportunities in the advertising landscape for up and coming talent, direct to brand high end creative work – always thinking strategically about the suitability of any director on our roster to bring their vision to a campaign and to bolster their showreel.
● Present sales results to the Familia Leadership team on a quarterly and annual basis
● Prepare Sales and Marketing Action Plans
● Set marketing objectives including planning, developing, implementing, and evaluating
communications, advertising and trade event opportunities.
● Identify industry trends. Constantly abreast of the competition and potential new talent
● Potentially attend and speak at conferences and events
● Attand industry events and awards
● Identify and implement a variety of new business initiatives to drive sales.
● Ensure the CRM is being used effectively and provides a competitive advantage to the company.



● UK sales and marketing experience
● A robust Little Black book of contacts specifically in the agency TV and creative department of
leading agencies.
● Creative, Advertising and/or Film & TV Production experience.
● Charisma, dynamism, relentless energy and positivity and the ability to engage meaningfully with
some of the most talent directorial talent in the world. To be a partner and ally to them through the
pitch process and a sounding board for their career considerations.
● Proven track record of achieving sales growth and delivery of results to business plans.
● Excellent communications skills, written and verbal.
● Strong commercial and strategic outlook and an entrepreneurial approach to business development.
● High-level networking skills including the capacity to develop and strengthen international relationships, clients and partners. This can not be underestimated and is at the heart of the ideal candidate
● Dedication to a strong company culture and respect for all staff.
● Capacity to take initiative and work as part of a multidisciplinary team, positively contributing to a
new dynamic and innovative working environment.
● Strong administrative and organisational skills.