The APA has successfully helped members access new international markets.
Helping you create links
APA delegations from our membership accompanied us to the following events we created in Tokyo (2004), Shanghai (2007), Beijing (2009), Mumbai (2011), Silicon Valley (2013), Shanghai (2015) and Seoul (2017) amongst many others. Search our archive linked below for more reports on these trade trips and many more ad hoc events around the world.
Our wider network
We also manage the CFPE (Commercial Film Producers of Europe) the federation of European producers associations. Its members are the commercials producers associations of 15 countries. The CFPE strives to ensure that production across Europe is contracted and conducted professionally and organises an annual conference for all its members as well as two events each year in Cannes with the AICP (Association of Independent Commercial Producers for the United States), the Young Directors Award, (the biggest fringe event at the Cannes Advertising Festival) and the World Producers Summit.
Along with the Advertising Association, the IPA, and the Creative Industries Council, the APA back the UK Advertising Export Group (UKAEG) which works alongside the UK Government in developing strategy to grow exports globally and cultivate new markets in advertising.
The Export Group includes over fifty companies from the UK’s advertising and marketing service industries who work together to collaborate and generate new business in key international territories such as China, Japan, South Korea, North America and Europe. From virtual showcasing opportunities, to online exhibitions and new business meetings, the purpose of UKAEG is to accelerate profile and lead generation opportunities for its members around the world. Over the last two years, our efforts in China have resulted in approx £21.1 million of new business for some of the companies who took part in the mission.