We can announce the programme (Please see HERE) for the event we have organised in Shanghai for the week of 19th October 2015, of which the centre is a two day forum in Shanghai
We have a great line up comprising the ECD of all the major agencies in Shanghai and representatives of the APA membership
The aim of SLAF2015 is to promote the expertise of APA members in China, to understand and address barriers to that market and to assist the APA members attending to understand the market and create introductions that will be a foundation for strong business relationships between APA members and Chinese agencies
For Chinese agencies and advertisers, the forum is an opportunity to learn how to access the expertise they need to create great commercials and interactive projects. For APA members it is an opportunity to create business in a vast and rapidly growing market
Following our last event in Shanghai in 2007, the APA members attending produced commercials with budgets totalling over £30million in the 15 months that followed that event, something we aim to build on this time.