The Diversity Impact

Officially launched at the UK Creative Festival 2026, the Diversity Impact is a new APA initiative created in partnership with Shiny and TRS. The initiative celebrates production companies, agencies, and brands putting inclusive values into practice. It highlights the people, projects, and approaches helping to make the advertising production industry more inclusive.

We are excited to shine a light on practices both in front of and behind the camera, and how teams can operationalise inclusion across their processes, partnerships, and productions. From the way teams are built and productions are delivered, to the stories told on screen, the Diversity Impact aims to showcase practical examples of progress that others across the industry can learn from and build upon.

At a time when conversations around purpose and diversity can too often become fatigued and at risk losing momentum, the Diversity Impact aims to refocus attention to meaningful action, positive examples, and the companies continuing to make a difference.

Taking part offers an opportunity to showcase your work, raise the profile of your company’s approach to inclusion, and gain recognition through APA communications and wider industry events and engagement.

We encourage companies to submit their work for consideration. Whether you are showcasing an individual production, a new initiative, or a broader approach to inclusion, we want to hear about the work making a positive impact.

This is a new industry movement, supported by the organisations below, focused on recognising those staying true to their values and helping build a more inclusive industry.

If you have any queries, please email [email protected].