AdGreen exists to support the advertising industry’s transition to environmentally sustainable production methods; working in collaboration with trade bodies and other industry organisations to accelerate the adoption of best practice.
AdGreen currently runs unfunded although it receives strategic support from the APA, and provides the advertising production industry with expertise and opportunities to take action on environmental sustainability. AdGreen’s vision is for all UK advertising content to reflect sustainable living and be made in a way that benefits both people and planet, delivered against the following objectives:
- To reduce the environmental impact of the production process
- To allow consumers to engage with sustainable living via the content we are producing
Check out the website HERE for more tips and resources.
The AdGreen Carbon Calculator
The AdGreen Carbon Calculator allows you to work out the carbon footprint of motion, stills and audio projects within advertising campaigns so that you can assess the environmental impact of your production activities. The tool is free at the point of use for the advertising production community, thanks to contributions from participating advertisers to the AdGreen levy on production spend.
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