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+44 (0) 207 459 4033

Studio 16
Shoreditch Works
2-20 Scrutton Street
London
EC2A 4RJ


About

Shift is a boutique editorial studio founded in early 2021 by editor Saam Hodivala.

Its creative roster is bolstered by the addition of senior editors Paul O’Reilly and Chris Coupland alongside rising talent Adam Buckmaster.

With a highly collaborative ethos and a keen ability to drive ideas further, Shift aims to bring a new level of creativity to the editing process.

LBB Newsfeed

LBB's Global Valentine’s Day Campaigns 2026

LBB's Global Valentine’s Day Campaigns 2026

Brands are reinventing Valentine’s Day this year with campaigns that mix romance, humour, and cultural relevance. LBB rounds up the season’s most creative activations

The Precision Behind the Pace with Andrew De Zen

The Precision Behind the Pace with Andrew De Zen

LBB’s April Summers catches up with Revolver Films director to hear how he brought this ambitious ice-inspired idea to life for Intact Insurance

Bienvenido al New Mainstream

Bienvenido al New Mainstream

Harry Román-Torres, chief strategy officer at the community, argues that Bad Bunny’s Super Bowl halftime show proved specificity, not broad appeal, is what now drives true mainstream scale

The Shipyard Makes Strategic Investment in FancyAI

The Shipyard Makes Strategic Investment in FancyAI

The Shipyard executes long-term business plan to lead clients in the generative search era

Leo India and NESTLE India Take Top Honours at Effie India Awards 2025

Leo India and NESTLE India Take Top Honours at Effie India Awards 2025

Grand Effie was awarded to McCann, Gurugram, India for NESTLE India Ltd’s campaign ‘Maggi: Why save the best for the last?'

WTA Launches In-House Kansas City-Based World Cup Podcast 'Heart & Goal'

WTA Launches In-House Kansas City-Based World Cup Podcast 'Heart & Goal'

The podcast highlights excitement and events surrounding Kansas City FIFA World Cup 2026