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Shoreditch Works
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London
EC2A 4RJ
About
Shift is a boutique editorial studio founded in early 2021 by editor Saam Hodivala.
Its creative roster is bolstered by the addition of senior editors Paul O’Reilly and Chris Coupland alongside rising talent Adam Buckmaster.
With a highly collaborative ethos and a keen ability to drive ideas further, Shift aims to bring a new level of creativity to the editing process.
LBB Newsfeed
What the 2026 World Cup Is Teaching Brands About Cultural Authenticity
LBB's April Summers explores why millions of Americans are choosing Spanish-language World Cup broadcasts – and what brands should learn from it
Cheil Australia Promotes Kim Le Gras to General Manager, Campaign and Creative
With 20 years of agency and brand leadership across DDB, Grey London, Hogarth, and AnalogFolk, Kim will oversee all creative and campaign output across the agency's client portfolio
Specsavers Takes Over ICON with Larger-Than-Life Outdoor Execution
The brand transformed a Melbourne out-of-home landmark into a giant ‘Should’ve gone to Specsavers’ moment, LBB's Tom Loudon reports
AUNZ Work of the Week: Cancer Council Victoria and FINCH
From anxious hospital visits to a first day back at school, 'Hope discovered daily' reframes cancer researchers as second-chance architects, LBB's Tom Loudon writes
Toyota Turns All Blacks and Black Ferns Tries into Grassroots Funding
The initiative attracted entries from more than 70% of New Zealand's grassroots rugby clubs during the first three Nations Championship matches
Cancer Council Victoria Launches 'Hope Discovered Daily' with FINCH
The campaign follows its protagonist's first day back at school, in what director Stephen Carroll told LBB's Tom Loudon is "a return we mistake for an arrival"