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Work of the Week: 06/03/26
March begins with an eclectic mix of creative work, including Heineken’s pub that refused to die, Apple MacBook’s 'Best Performance Yet', cultural icons checking into adidas’ Hotel Superstar, and much more
AUNZ Work of the Week: Telstra and Bear Meets Eagle On Fire, +61
‘wherever we go 2’ populates the Australian landscape with zombies, gnomes, and yowies, expanding creative assets into a distinct brand universe, LBB’s Tom Loudon writes
Smith & Foulkes and Bear on Turning Telstra’s Viral Moment Into a Living World
As the ‘Wherever We Go’ sequel launches, Micah Walker, Adam Foulkes, Alan Smith, and Dan Moore tell LBB’s Olivia Atkins and Brittney Rigby how they transformed a culturally contagious strut into an expansive, character-filled world
Telstra Turns Viral Strut Into Easter-Egg-Filled Epic in ‘Wherever We Go’ Sequel
Micah Walker and Smith & Foulkes tell LBB’s Olivia Atkins and Brittney Rigby the reprise starring zombies, gnomes, rats, and vegetables is “more rich and more playful in the details”
Tracey Cooper: Refreshing to Step Outside “Echo Chamber” and See Something Different
Riff Raff’s global managing partner talks to LBB’s Paul Monan about a push for craft, staying curious and a good idea’s ability to shine through regardless of culture
Riff Raff Welcomes Director Ehsan
Ehsan has previously worked with global brands including BBC, Nike, Google, Coca-Cola, Porsche, Channel 4, Fortnite, and more