REDPILL is an influencer-first agency. They didn’t simply add influencer marketing to the client shopping cart; they began with it and invested in R&D to develop their products. They guarantee a transparent methodology, the real influencer data and a quantifiable ROI from every campaign – an approach that’s subtly referenced within their brand name and more fully within their philosophy.
Their departments span strategy, creative, production, media distribution, tracking and measurement. From a client perspective, it’s more coherent having REDPILL manage influencer campaigns end-to-end. As Liam Corrigan, Creative Director & Co-founder said for The Drum “It makes us solely accountable and unequivocally dedicated to the quality of the content and the results.” To this end, their teams view influencer marketing through both a creative and a strategic lens, and not simply talent booking or channel numbers. This has lead to their approach being uniquely positioned for performance as reflected by their international clients who include Samsung, Volvo, Alibaba and TikTok. Indeed, it’s why REDPILL are known as The Influencer Performance Agency.