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The Directors: Ashley Armitage
PRETTYBIRD director Ashley chats humour in scripts, being visual first and being passionate about beauty work
Douglas Hart Captures Dreamy Scenes of Bobby Gillespie and Jehnny Beth for Avant Garde Video
PRETTYBIRD'S Douglas directs existential promo for Bobby’s latest track ‘Remember we were Lovers’
Mixed Feelings: Can We Talk about Intersectionality for a Second?
Brands need to stop putting people into vague boxes and actually start understanding their markets with a more intersectional approach, suggests Prettybird’s UK head of new business Mia Powell
Anthemic Barbie and Milk Honey Bees Spot is a Rallying Cry for Young Black Girls
PRETTYBIRD's Eloise King directs IWD spot celebrating girlhood and girls' limitless potential
Mixed Feelings: The Myth of the Lunch Break
Prettybird’s UK head of new business Mia Powell considers the cultural pressures in adland that contribute to widespread burnout, and how she’s personally working to curb her workaholism
Mixed Feelings: Tokenism vs Authenticity
For a few moments in 2020 it looked like advertising was going to change how it represents and works with Black people. In her new column, Prettybird’s UK head of new business Mia Powell considers how they might do that without commodifying people