About

We started Irresistible in 2007 and were among the first ‘digital’ production companies established in London. We pushed for quality in a medium that was still being considered as an afterthought. We understood that audiences behaved differently online. So much of our early years were about educating our clients in online film structure and content that really played to the strengths of social platforms.

Since then, the world has evolved and so did we. Irresistible has been through a few iterations, and evolved into a TV commercials company. As the online landscape grew, we launched Green Bullet a dedicated social content wing, to cater for that thumb stopping social rocket fuel. Then we launched Feast – our design and animation studio.

For years we opted to work from a freelance directors network, rather than a roster. Creating the Global Talent Network, and offering brands and agencies across the globe access to a huge variety of directors, animators and designers.

In 2021 we pulled all our companies into one complete banner: Irresistible Studios. Part of this rebrand also included the creation of three separate director rosters in each of the three studios. Today we nurture and foster the development of established and emerging talent as well as offer access to the best freelance talent the industry has to offer.

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The Directors: Tom Wakeling

The Directors: Tom Wakeling

Irresistible Studios director on moody pieces, scripts with excellent clarity and the human experience

T-Mobile’s Manifesto Blends Digital and In-Person Connection

T-Mobile’s Manifesto Blends Digital and In-Person Connection

How Caraz finds tender and true moments between loved ones within the digital era

The Directors: Jamie Muir

The Directors: Jamie Muir

Irresistible Studios' director on concise narratives, evocative candid emotive moments and falling in love with full frame photography

Movie Magic’s Brought To Life in Coral’s Arcade Game Campaign

Movie Magic’s Brought To Life in Coral’s Arcade Game Campaign

Irresistible Studios director Menzkie conducts a medley of mini-build sets, hypnotising perspectives, and AI-inspired visuals

e.l.f. Campaign Makes Up a Cosmetic Kaleidoscope of UK Beauty

e.l.f. Campaign Makes Up a Cosmetic Kaleidoscope of UK Beauty

With creative from Southpaw and production from Irresistible Studios, the campaign sets out to connect the brand to a new UK customer base

Yakult Parodies Viral ‘Numa Numa’ Meme of Early ‘00s in Singalong Spot

Yakult Parodies Viral ‘Numa Numa’ Meme of Early ‘00s in Singalong Spot

The campaign, devised by Brothers & Sisters, was directed by Irresistible Studios’ Tom Wakeling