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LBB Newsfeed
Inside Priya Ahluwalia’s Beautiful Game: From Marrakech Streets to Football’s Joyful Future for Puma
Director Priya Ahluwalia reflects on crafting Puma's 'Almost, Always' campaign, produced through Caviar
Joint and Fridge Raiders Ask Their Audience: ‘Chicken For the Road?’
LBB’s Cathy Meyer-Funnell went behind the work with the creative agency as a disastrous Antarctic adventure is saved thanks to the power of chicken
Hellmann’s Gets Funky with Cravings in 'Feel the Flavour' Campaign
Created by Ogilvy UK and directed by Spindle's Speck & Gordon, the campaign reframes cravings as emotional experiences, positioning flavour as something that hits the mouth, brain, heart and gut all at once
Traktor Pits Fridge Raider Snacks Against Antarctica’s Harshest Conditions
Created by Joint and produced by Stink Films, the 'Chicken for the Road?' film follows an Antarctic expedition that unravels completely, until a pack of Fridge Raiders sparks a comeback
Toyota Reimagines the Family Car Through a Child’s Eyes with 'Imagine the Possibilities'
T&P and director DOM&NIC's 'Imagine the Possibilities' draws on childhood memory to position the car as a familiar, trusted presence in family life
Top 11 US Ads from The Monthly Cut: Coinbase, A24, Apple Lead First Year Rankings
Projects from Squarespace, Instacart and Gucci also feature as Little Black Book’s Year-in-Review series shines a spotlight stateside