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LBB Newsfeed
Merryn Is Back on the Farm for Ginsters' 'Taste the Effort'
TBWA\London and director Florence Poppy Deary capture how the pastry brand got the extra mile for quality
Volkswagen Revives ‘Drivers wanted’ with Big Game Spot Set to House of Pain Classic
Johannes Leonardo updates an iconic 1990s campaign for the modern Super Bowl stage in a spot directed by ProdCo’s Leigh Powis, ECD Zoe Kessler tells LBB’s Addison Capper
Work of the Week: 06/02/26
This week’s best work is a Super Bowl special jam-packed with cameos from Emma Stone for Squarespace, Sabrina Carpenter for Pringles, Melissa McCarthy for e.l.f, a crew of NFL tight ends rallying together for Novartis, and the original Jurassic Park cast reuniting for Comcast Xfinity, and more
Sabrina Carpenter Dates a Man Made of Pringles in Super Bowl Ad
The ‘Once you Pop’ star’s mystery man is revealed as the stackable, snackable Pringleleo, as the pair embark on a whirlwind romance from BBDO New York, shot by ‘Manchild’ directors Vania Heymann and Gal Muggia through Iconoclast, reports LBB’s Abi Lightfoot
Melissa McCarthy Learns to Roll Her Rs in e.l.f’s Super Bowl Telenovela Drama
Brought to life by 72andSunny Amsterdam, the two-minute film leans into genuine telenovela and soap opera tropes to celebrate positivity, inclusivity and accessibility, reports LBB’s Abi Lightfoot
Eos Asks “Are You Cake?” in Big Game Spot Starring Mikey Day
Ahead of Super Bowl LX, eos hijacks ‘Is It Cake?’ logic in a spot built around scent, suspicion, and a boom operator who smells dangerously good, reports LBB’s Tará McKerr