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Brave New Sound? We Asked Music Pros to Review AI-Generated ‘Songs’
LBB used AI to generate music based on a brief and asked industry pros - Eclectic’s Simon Elms, MAS’s Gabe McDonough, and Sound Industries’ Robert Miller - to review the results; they didn’t hold back…
Through Collaboration, Eclectic Music and Bark Soho Bring Musical Excellence to Ridley Scott’s ‘Behold’
Eclectic Music and Bark Soho on working on the stunning short shot entirely on the Samsung Galaxy S23 Ultra
High Five: Passing the Group Chat Test
Littered with festive treats, creative director at BMB Bianca Eglinton's selection focuses on some of the recent campaigns to leave her compelled to forward on
Policy Expert's Home Insurance Spot Covers Every Type of Person
The Corner launches Policy Expert’s first brand campaign
How Eclectic, C3’s Tackom, and WPP Black Ops Found Inspiration in Retro Anime for SK-II STUDIO’s VS Limitations
For the final article of the series, LBB speaks to Leo Savage, Nihar Das and Eclectic’s Simon Elms on the joy and cheesiness of retro anime sounds, and looks behind the scenes of this steampunk dystopia inspired by the 1964 Tokyo Olympics
VS Machines: Crafting One of the Most Watched Episodes in SK-II STUDIO and WPP’s ‘Black Ops’ Olympic Anthology
LBB speaks to Alan Williams, Eclectic, and WPP ‘Black Ops’ to discover how they created a dystopian vision of media pressure by turning Ayaka Takahashi and Misaki Matsutomo into machines