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LBB Newsfeed
“AI Allows the Unremarkable to Do the Remarkable”
LBB asked Simon Elms, director and composer at Eclectic, and Markus Ffitch, lead sound designer of Eclectics audio company Bark Soho, about the creep of AI into the music and sound side of the industry and how its proliferation could affect creativity
The Key to the Perfect Commercial Cover Song
Some of the industry’s top musicians speak to LBB’s Josh Neufeldt about reworking classic tunes, critical pitfalls to avoid, and how a well-done cover can add entirely new dimensions to a body of work
Brave New Sound? We Asked Music Pros to Review AI-Generated ‘Songs’
LBB used AI to generate music based on a brief and asked industry pros - Eclectic’s Simon Elms, MAS’s Gabe McDonough, and Sound Industries’ Robert Miller - to review the results; they didn’t hold back…
Through Collaboration, Eclectic Music and Bark Soho Bring Musical Excellence to Ridley Scott’s ‘Behold’
Eclectic Music and Bark Soho on working on the stunning short shot entirely on the Samsung Galaxy S23 Ultra
High Five: Passing the Group Chat Test
Littered with festive treats, creative director at BMB Bianca Eglinton's selection focuses on some of the recent campaigns to leave her compelled to forward on
Policy Expert's Home Insurance Spot Covers Every Type of Person
The Corner launches Policy Expert’s first brand campaign