+44 (0) 161 832 6001
Michigan Avenue, Media City
Manchester, M50 2GY
Chief is one of the UK’s leading independent television production companies established in 2002 by Colin Offland.
Headquartered at MediaCityUK in Manchester and with offices in Leeds, London, Sydney and Cape Town, Chief offers agencies, clients and commissioning editors bespoke production solutions ranging from award winning creative services, best-in-class production capability, an enviable panel of Directors, a combined 10K square foot on-site studio facility, an in-house post production and despatch department as well as flexible production servicing.
Chief’s ambition is to make great TV commercials, short-form content, music promos, documentaries, programs and films, and have to date produced more than 1200 inspiring and engaging projects.
Currently working with all the top advertising agencies, communications networks and clients, Chief has recently produced TV commercials for Land Rover, Muller, Typhoo, Hyundai, Aldi, Lidl, Puma, Remington, JD Williams and Nivea, winning awards from Cannes Lions, D&AD, Clio and Brand Film Festival along the way.
Inspirational short-form online content has been produced for Hostelworld, Jack Daniels, Footasylum, Visit London and Johnnie Walker, with views totalling more than 10 million. And mould-breaking music promos ensure artists like Paul Weller, Coldplay, Elbow and Sam Smith come back for more.
Chief has also gained global acclaim for its recent brand funded documentary work including Ubisoft’s ‘Wildlands’, Woolmark’s ‘Slowing down fast fashion with Alex James’ and ‘Dennis Rodman’s Big Bang in Pyong Yang’, which enjoyed mainstream distribution across Netflix, Showtime, BBC iPlayer, Google Play and Amazon Prime.
Given that Chief’s first ever job was ‘Ainsley’s Odyssey’, an 8-part series for BBC in which we charted this top chef’s trip around the Mediterranean, travel program making instantly became part of our DNA and was followed by other travel program commissions such as ‘Weird & Wonderful Hotels’ for National Geographic.
Chief’s program commissions also extended to CITV for ‘Green Santa’, a 12-part series designed to educate and entertain children about the ecological issues affecting our planet, a production which ultimately saw Chief add a Bafta nomination to its long list of awards.
And finally, Chief has engaged its flexible production servicing team on projects for other household brand names such as Coca-Cola, Chevrolet and Casillero Del Diablo, bringing their productions to life with unrivalled local knowledge and insight.
2022 in Retrospect: Did Adland Match Its Sustainability Promises
LBB’s Zoe Antonov spoke to experts across the industry to find out what progress has been made in regards to agencies and brands’ commitments to the environment, as well as what 2023 holds
Cris Mudge on Why Good Ideas Bridge the North-South Divide
After his appointment as EP for Chief’s London office about his expectations of the new role, the importance of the company’s presence in London, and bridging cultural divides, writes LBB's Zoe Antonov
Napolina Honours its Anything But Humble Ingredients
Think of tomatoes, olive oil and pasta as humble ingredients? Lucky Generals shows how wrong you are in its first work for Napolina
Chief Productions Opens New London Office
Director Cris Mudge to take on new EP role in the UK capital
Work of the Week: 12/08/22
There's a good selection of summer joy among the dishes in this week's buffet of advertising, writes LBB's Alex Reeves
Football Legend Ian Wright Kickstarts M&S Food's Eat Well Competition
Ad from Chief Productions launches the supermarkets Sparks competition offering the chance to win a training masterclass with footballing heros