TVC focuses on the pre-9am moment, before the first bell goes, on that first day back in September
First of its kind campaign will air across Channel 4’s linear, digital and social channels
Jesse's graduation film ‘Bleach’ won four Royal Television Awards at the RTS Nationals
"His work is clever, unusual, funny and beautifully put together"
The film stars a real family which helped with shooting restrictions and brought authentic performances to the film
"There have been a few changes here at Armoury as I have now taken over as MD, so it really felt like the right time to stop talking and join forces with Lemonade"