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THE BEST IDEAS ARE BORN FROM A NEED, IN OUR CASE THE NEED WAS A DESIRE TO TELL BETTER STORIES. SO MANY PEOPLE WERE ASKING FOR AUTHENTICITY BUT TRYING TOO HARD TO FAKE THE PERFECT VERSION OF REAL. TO TELL THE BEST STORIES, THE CLOSER YOU ARE TO THE TRUTH THE BETTER THE STORY. OUR WORKING APPROACH FOCUSES ON COLLABORATION TO CRAFT INTERESTING, AUTHENTIC STORIES AND TRANSLATE THEM IN NEW WAYS.