This entry-level 1 hour webinar is designed to help you get a basic understanding of the needs of brands in today’s market and includes real-life insights from clients, as well as tips on where to find information on any client / brand you might be targeting.
The webinar also helps you plan how to service brands by understanding the varying types of organisational structures that you might encounter. You will learn how to do basic stakeholder mapping in order to help you identify the core skills that you will need to in order to build the right team.
Finally, the webinar will help you identify clear roles and responsibilities in both your own team and in the brand team in order to get projects off on the right foot.
The webinar lasts approximately one hour and is accessible direct from the APA website.