Ideally Consulting, set up by Ally Castle in 2014, is a creative strategy consultancy supporting creativity, innovation and editorial decision-making at all levels and stages of the production process.  Ally has 20 year’s experience in Television – as a former programme-maker and then Senior Planner for BBC Entertainment, Comedy and BBC Three before beginning Ideally.  Ideally delivers content, brand and communication strategies for clients in broadcast, digital and beyond.  Whether you’re looking for a creative opportunity or meeting a business challenge, we help you have and develop the right ideas for you and your audience.

Ally also has a personal passion for diversity representation and portrayal in the screen industries; she has been Disability Lead at Channel for and co-lead for the TV Access Project, a ground-breaking alliance of 10 UK broadcasters and streamers seeking to bring about structural shifts in the inclusion of disabled people in the industry.