APA Brings Production Unplugged to MAD//Fest London

Production Unplugged was an Official Partner of MAD//Fest London – one of the UK’s biggest gatherings of brands and agencies, bringing together more than 15,000 marketers and industry leaders.

For the APA, it was another important opportunity to connect our members directly with the people they’re here to work with: brands and marketers looking for creative, agile production partners.

As part of our growing Production Unplugged initiative, we brought a special edition of the event to the Creativity Stage with our panel, “Production Unplugged: Weaponising The Human Touch to Master the Tech-Driven Content Era.”

Chaired by Rhona Glazebrook, Co-Founder of J&R Collective, the session featured APA members:

👉Kaitlyn Pearce, Head of Branded Content, Audio Network

👉Aziza Bhatia, Managing Director & Executive Producer, SALT.TV

👉Emma Cassidy, Senior Creative Director, TNT Sports & HBO Max UK

👉Aidan Gibbons, Co-founder & Executive Creative Director, Not Just Any (NJA)

Together, they explored why, in an AI-driven world, human creativity, specialist craft and collaboration remain the foundations of effective marketing that delivers measurable commercial results.

The session forms part of the our wider, Production Unplugged initiative, created to help brands better understand the capabilities of the production, post-production and music companies we represent. By creating more opportunities for direct conversations between brands and the makers behind the work, we’re showcasing the incredible depth of talent across our membership while helping marketers discover new creative partners.

It’s vital that we continue building partnerships within events like MAD//Fest, where our key audiences are already gathering to learn and network and so we’re already looking ahead to MAD//Fest 2027, where we hope to bring an even bigger Production Unplugged presence to the festival.

If you’re a brand or marketer looking for your next creative partner, explore the Production Unplugged Directory – a free online resource, curated by brands, for brands, featuring; production, post-production and music companies alongside real case studies that showcase what’s possible!

Discover more at: www.apaproductionunplugged.com