MAD//FEST London x Production Unplugged

We’re delighted that the APA is an Official Partner of MAD//FEST London this year and even more excited to be bringing Production Unplugged to the Creativity Stage with our session:

“Production Unplugged: Weaponising The Human Touch to Master the Tech-Driven Content Era”. 

📍 Old Truman Brewery, E1 6QL | Creativity Stage
🎤 Panel time | 11:40am

As brands become media companies, automated content risks diluting equity. This ‘Production Unplugged’ session draws back the curtain on the world-class makers and human talent behind elite creative partnerships, demonstrating how they weaponise “The Human Touch” to drive undeniable business growth and market cut-through. 

Discover how strategic collaborations, emotional audio architecture, and elite craft convert high-stakes marketing challenges into measurable commercial success: 

SALT.TV x TNT Sports: Navigating the “sports stress-test” with agile, elite directorial talent to protect premium production value. 

Audio Network: Deploying music as emotional architecture to supercharge audience retention and boost brand recall by up to 800%.
 
Not Just Any (NJA): Leveraging 20 years of filmmaking mastery to ensure advanced tech elevates, rather than dilutes, commercial impact. 

Chaired by J&R Collective

“Audiences are overwhelmed with AI slop… People have a filter now for what’s real.” — J. Schwarzenberger, Arcade Group.