Talking the language of business | Registration now open

Are you considering working directly with brands? Or perhaps you are in a direct to brand pitch? Do you understand the nature of their business? Are you confident in speaking their language?

The best brand & production partnerships move beyond supplying specific services to anticipating business needs.

This requires production companies to look beyond the immediate requirements of a production brief to understand what lies beneath it i.e.: what are the key business priorities / challenges? Which KPIS matters to the C-suite? How could you reflect them in your project proposals? Who are the key stakeholders and how do you appeal to them?

This 90-minute webinar provides some simple tips on how to decode the language of business and get under the skin of brands. It includes how to read a typical annual report and use some of their terminology in your credentials, treatments, production strategies and everyday dealings with them.

Price: £200 + VAT

There will be an opportunity to submit questions during the session and some presentation materials will be available afterwards. 

Please note this training course is exclusive to APA members.