The Future of Advertising 2024 | Final Speakers Announced

Posted in Events, Front page, tagged with Awards, Events, Future of Advertising, on April 25, 2024

With officially ONE WEEK TO GO… the final round of speakers is here, along with our updated programme!

Tickets are still available but be quick!

James has spent nearly 25 years leading and developing in-house creative teams for global and national brands including Sony, Waitrose, Harvey Nichols, Joseph Joseph, Moonpig and more. Throughout his career he has collaborated with some of the best creative and production agencies in the industry and built strong relationships with internal stakeholders to enable greater creative influence to the wider business. James is currently at Waitrose where the team is building a new partnership with an on-site production partner.

Jenny Mitton is a Managing Partner at M&C Saatchi Sport and Entertainment and has worked in sport for over 15 years, starting out in men’s sport and since 2017 focusing on women’s. 
Jenny works on some of the UK’s biggest women’s sport partnerships including Barclays x Women’s Super League and O2 x Red Roses. Jenny worked with the FA and UEFA on the consumer PR and Comms for the UEFA Women’s EURO England 2022.
Outside M&C Jenny sits on the UNICEF UK Sports Board and is a mentor and speaker for the Department of Business and Trade’s Women’s Sport Accelerator programme.
Talking about the business and the growth of women’s sport Jenny has appeared on the Channel 4 News, BBC News Channel, BBC Newsbeat and The Week’s podcast and has been quoted in the FT, Daily Telegraph and iPaper.

Sue Anstiss MBE is an author, director, podcaster and entrepreneur who has driven change in women’s sport for over 30 years. Sue is the director and producer of two documentaries – Game On. The Unstoppable Rise of Women’s Sport (Netflix) and Abbie Ward. A Bump in the Road (ITV and RPTV). Her book, Game On, was shortlisted for the Sunday Times Sports Book Awards and longlisted for the William Hill Sports Book of the Year.

Sue is the creator and host of The Game Changers, an award-winning podcast that celebrates trailblazing women in sport, and is co-founder of the Women’s Sport Collective, an inclusive community for women working in sport.

She also sits on England Rugby’s Diversity and Inclusion Advisory Group, was a founding trustee of the Women’s Sport Trust and is a Trustee of Leisure Focus.
In 2018, Sue received an MBE for her services to women’s and grassroots sport. In 2021, she received a Distinguished Alumni Award from Loughborough University and in 2023 was recognised in BBC Woman’s Hour Power List as one of 30 outstanding women in sport. 

Aisling Conlon is the International Trade Director for UK Advertising, where she leads initiatives to support UK companies in their global growth. Collaborating closely with the supporters such as the AA, APA, IPA, BPMA and the Department for Business and Trade (DBT)Aisling spearheads global new business programmes.

With over two decades of experience, Aisling previously held roles as Head of NewBusiness at the Institute of Practitioners in Advertising (IPA) in the UK and Business Development Manager at its sister organisation in Ireland. Her accomplishments include launching educational programs and expanding outreach efforts globally. Aisling’s expertise has been recognized with prestigious awards, and she has spoken at major industry events worldwide, including SXSW, Cannes Lions, and the Shanghai International Advertising Festival.

As the Contracts Advice and DEI Executive at the APA, Charlotte leads the association’s efforts in promoting diversity and inclusion in the industry. The APA and its members are committed to advancing opportunities for talent from traditionally underrepresented groups and actively collaborate with various organisations, initiatives, and educators to drive meaningful change.

 Charlotte facilitates this commitment through hosting talent showcases, networking events, and DEI panels to increase awareness around various subjects including age inclusivity, disability equity, faith representation, gender diversity, LGBTQ+ inclusivity, neurodiversity, and racial and ethnic diversity.

Charlotte’s key contributions include creating the APA Code of Conduct model and developing the Production Conduct Initiative in collaboration with the IPA and ISBA. She also partnered with the IPA, Equity UK, and ISBA to create a new Casting Brief Template, which is featured in the APA 2023 DEI Action Plan along with 7 carefully devised DEI objectives to support APA members achieve their DEI goals. Charlotte’s expertise and dedication are crucial in advancing more inclusive working environments and implementing practical strategies to foster a fairer industry.

Katy has 2 decades of experience working in and around football. Previously, Katy was Head of Hospitality and events at Chelsea Football Club from 2003-2011 where sheo versaw the re-structureand transformation of the corporate business as Chelsea entered a new era commercially.

Now at Barclays, she manages a portfolio of sponsorship partnerships integral to supporting the brand and business. At present these are focused on 2 flag-ship football properties, the PremierLeague and the Barclays Women’s Super League and Barclays Women’s Championship, and the newest partnership with Wimbledon, but in the past have included others such as The Barclays ATP World Tour Finals, Barclays Bikes and many properties within the arts.

Katy was instrumental in securing, shaping and growing the partnership with the FA for the Barclays Women’s Super League in 2019, still a career highlight for her, and she continues to work tirelessly to help transform the women’s football landscape. In 2022 she was responsible for developing and launching the Barclays Community Football Fund, now in its third year, which is helping to make football more inclusive for everyone.

Using Sport to change people’s lives is central to Katy’s role at Barclays and what gets her out of bed in the morning.

As the Executive Creative Director at award-winning, global creative studio, Nexus Studios, Deborah Casswell is passionate about using creativity and technology to enhance people’s lives. Whether it’s a game that empowers kids through play (Right Runner for UNICEF), a piece of art that helps you explore a previously unimagined future (AI: More than Human, the Barbican) a storytelling installation at the World Economic Forum celebrating the positive ways AI is being used to serve communities (Google Cloud) or a first-of-its-kind, virtual playground for your mind (Headspace XR app).

She also co-leads creative R&D in the field of spatial computing and the Metaverse, championing technology for purpose-driven experiences. 

Tamara is a strategic and innovative leader in creative production with 20+years’ experience across multiple continents, channels and categories. She has recently co-founded Production Works, a business that specialises in assisting agencies and clients in crafting production solutions tailored to evolving consumer demands and the complexities of modern marketing.

Tamara has been instrumental in driving creative production innovation for renowned companies such as GSK, Heineken, Unilever, and Mars. Her expertise lies in developing cutting-edge production models that enhance ROI from marketing content.

Chris Boyle is a director and co-founder of Private Island, a London-based Mixed-Media Production Paradise. Over the last eight years, Chris and EP Helen Power have established PI as an (occasionally) serious contender in comedy-driven, VFX-heavy commercials. They have delivered films for Adobe, Bud Light, Call of Duty, FIFA22, Alienware, Pokémon, and Nike. Most importantly, they have created their own brand of PI Rum.

PI studio has been an early adopter of AI, delivering commercial campaigns using Deepfaking and LLMs for Wieden Kennedy and Machine learning powered animation for Uncommon Creative Studio and Saatchi and Saatchi. Recently, Chris’ AI viral experiments and short films have had tens of millions of views, been featured in the New York Times, and lovingly described by the global press as ‘A hallucinogenic nightmare!’, ‘What hell looks like!’, ‘Joyful monstrosities!’, and ‘Nightmare fuel?’

Despite, or in fact because of this, Private Island remains committed to seeing AI as a tool that, when used ethically and creatively, can supercharge the future of moving image.