Sustainable Advertising Book Launch Recap

Posted in Events, News, tagged with Sustainability, on March 20, 2024

This morning we hosted a presentation by Matt Bourn about the new book, Sustainable Advertising, which has just been published.

We were delighted to contribute to the book, a manifesto for the world’s advertising industry to help build a sustainable economy. Steve makes an appearance in Chapter 4!

For background, the book is co-authored by the Advertising Association Communications Director Matt Bourn and Ad Net Zero Chair Sebastian Munden, and includes best-in-class case studies. It outlines the key steps that agencies, brands, media owners, tech platforms, and individuals can take to reduce their environmental impact. You can find out more about the book here:

We encourage all our members to read it as we believe will be fundamental to equipping ad professionals with climate action knowledge. It can be ordered via the Kogan Page website here and you can save 20% when ordering from Kogan Page by using the code APA at the checkout.

If you would like 10 or more copies, you’re eligible for a bulk order discount. Please contact [email protected] to place your bulk order. 

If you would like Matt or Seb to come and talk at a future event, please get in touch with Matt at [email protected]