Our next wave of 2022 Direct to Brand training is here!
The DTB courses are exclusive to our APA Members only.
The trainers that deliver our courses are industry experts with a vast amount of experience both within production, agencies and advertisers, who have developed this exclusive content for our members to enable you to win work directly from clients and how to build lasting successful business relationships with already established clients, whilst protecting your own profitability.
The course content has been developed and improved based on previous attendee feedback and in response to the current industry climate, with the addition of two BRAND NEW courses in Pricing and Negotiation.
The 6 core modules now on offer for our members are:
A look at brand owner needs and how to skill up to meet those needs.
How to manage day to day relationships.
How to protect the profitability of your direct to brand relationships.
How to plan for new business growth, generate new leads and open doors to new clients.
How to identify ways to increase profit margins
How to plan a direct to brand negotiation from start to finish
In order to accommodate the varying levels of DTB experience amongst our members, we have split the above-listed modules into two levels: BASIC and LEVEL TWO.
On demand webinars giving an intro to the module content, sharing tools and tips to get you started along with the key building blocks of future success in DTB.
Suitable for anyone completely new to this marketplace.
Level Two ( NOW LIVE | Courses from 26th May )
In-depth, two-hour live sessions with presentations, tools and discussions with our expert tutors.
Suitable for manager/leader level or those with some prior experience in DTB relationships.