This morning’s event by the Advertising Association “How To Compete On A Global Stage And Win” focused on the hows and whys of successfully growing your business globally within the sports sector. An insightful panel discussion with Pippa Bhatt (Madam Film), Arnold Ma (Qumin) and Richard Ayres (Seven Leagues) detailed the inner functions of working alongside world recognised sports organisations such as Barcelona FC and Liverpool FC as well as teaming up with brand ambassadors like Mo Salla. Next up were Rupert Daniels (DIT) and Tom Allwood (Matta) discussing making the most of a captivated audience and the global opportunities that arise across sports, particularly during large events such as the upcoming Christmas World Cup 2022 in Qatar. Their combined experience offered great insight into how working with sports governing bodies can often open doors that wouldn’t usually be accessible to our industry, as well as outlining the importance of making yourself familiar with specific branding guidelines.
And finally, we watched some exciting and inspiring case studies from Chrome Productions and Umbrella. Joel Mishchon, Founder of Chrome expressed the importance of storytelling and thinking about the long journey when creating sports campaigns and particularly when working with the teams themselves. Umbrella detailed how their 2018 World Cup Budweiser campaign increased sales and revenue of the brand globally and the overall effectiveness of being an official sponsor to the world’s biggest sporting event.
It is clear that there are huge opportunities for production companies to grow their global business through sports, not only by working with a brand sponsor but by finding ways in which you can ride the global advertising wave during large-scale sports events.
Anyone with questions following the event is encouraged to contact the speakers directly on LinkedIn.