Ad Net Zero, the UK advertising initiative to help the industry respond to the climate crisis caused by CO2 emissions is marking its first-year anniversary with a special 2-day Global Summit.
It will take place on November 3 & 4 live from Glasgow at the same time as COP26 when the world’s leaders gather to look at measures needed to tackle the challenge of climate change.
The Global Summit will be free to attend for any advertising professional from around the world and will provide inspirational content through thought leadership sessions and practical workshops. Anyone interested in attending the Summit online can register for a place here.
STV will play host to the Summit live from its HQ in Glasgow, directly opposite the location for COP26. Online attendees to the Summit will hear from leaders in companies including Unilever, Mastercard, Pepsico, Havas, Dentsu, WPP, Facebook, Google, Sky, global and international trade bodies such as the World Federation of Advertisers, the UK’s Advertising Standards Authority and isla, global advertising industry experts from the likes of Cannes Lions and Campaign and dynamic initiatives in this space such as ChangeTheBrief and AdGreen.
On Day One (November 3) the content programme will set out the ambitions of Ad Net Zero and the system change needed in the world’s advertising industry to reflect the changes necessary across business and society to tackle the climate emergency. Big themes to be explored include what is meant by sustainable leadership in advertising, the role of marketing to be a force for positive change and the ways we can tackle greenwashing in advertising.
On Day Two (November 4) the content programme will take the form of a series of practical workshops, with step-by-step advice and guidance for advertising professionals to understand how to track, measure and reduce the carbon emissions of their work, as well as support the shift to more sustainable products and services across all areas of people’s lives.