10 Things to Consider
on January 29, 2021
Below is a document titled 10 Things to Consider| Getting Your Commercials Script Made During COVID.
It is published jointly with the IPA and they will be sharing it with their agency members.
The purpose of the document is to help agencies and – in particular – their creatives, write scripts that can be made during COVID.
The guidance is simple; outside locations are better, scenes that allow social distancing are better, minimising travel is important – all aimed at ensuring that the script is practical to shoot during COVID and avoids the types of requirements (a cast of thousands etc) that are likely to lead to it being kiboshed.