UKAEG Launches ‘Made Global’ Campaign

Posted in News, tagged with ad assoc, Brexit, export group, UKAEG, on October 1, 2020

The UK Advertising Export Group (UKAEG) of which the APA and many of its members are a part, has launched a new campaign to profile the country’s leading advertising and marketing service companies.
 
The campaign, ‘Made Global’ was produced by The Mill with strategy by adam&eveDDB and will be rolled out across international industry events this Autumn and Winter including Advertising Week 2020 and the British Council Virtual Festival which will run in both the UK and China.

Every company in the UKAEG shares the same collective ambition – to work together and show the world the UK is open for business. This message was pertinent when we were only dealing with Brexit, and with the impact of Coronavirus is even more relevant. The new commercials quarantine exemption will also help with these goals. 

Why be a part of UKAEG?

  • Support and guidance for your business in becoming an export advocate. 
  • A place on the UK ad industry’s new bespoke Export Accelerator providing specialist advice and guidance to support your international growth plans. 
  • Support via bespoke media partnerships being developed within international business media and industry titles. 

Plus loads more. 

The Numbers
 
Annual UK exports of advertising services reached a total of £7.9 billion in 2018 according to the latest ONS figures, a 15% increase as the industry overtook Telecommunications and Engineering services to become the second largest services for exports behind Computer Services. £3.7bn worth of advertising services were exported to EU nations, accounting for 53% of overall advertising exports. The percentage of all UK advertising exports going to Europe, including both the EU and non-EU countries, was 55%. The USA is the largest market for UK advertising services in terms of individual country exports. In total, the USA purchases £1.1bn worth of UK advertising services. The USA is followed by Germany (£1bn), France (£733m), Switzerland (£661m), and Ireland (£640m).

If you would like to know more about the UKAEG and how your company can be involved email [email protected]