Earlier this year we took a delegation of 20 APA member companies to Japan to develop more work for APA members from new markets.
The delegation made a great impact – through the quality of work they showed but even more importantly, by taking the trouble to go to Japan en masse and demonstrating a commitment to developing the market. At the same time it allowed us to open up communication and begin the process of building personal relationships, critical for business success in Japan.
The APA’s Tokyo London Advertising Forum 2019 enjoyed the support of the Department of International Trade.
The report provides:
Insights into the Japanese advertising market
Explains what TLAF2019 achieved
Provides guidance on working with Japan
Explains how we are building on the success of the event to win work
Lists who attended.
We have insights and contacts for Japan, China and South Korea for all APA members- so if you are contemplating marketing to agencies in those countries, get in touch and we will help.