A great breakdown on where TV is as an advertising medium in 2019 – from Thinkbox
Posted in News, on April 9, 2019
Thinkbox is the marketing body for commercial TV in the UK, in all its forms, and every year they publish their ‘A Year in TV’ report. The publication is a great insight into the current state of TV advertising and broadcast TV as a whole. It includes thorough research with facts and statistics, giving a detailed perspective of our ever-changing industry.
Overall, the report makes it clear – even with the changing landscape, TV still accounts for 94.6% of the video advertising people actually see and 71% of the profit generated by advertising.
You can download the full report for your reference now and we’ve also selected a few highlights that may be of interest to members below.