Full Line-up Announced for FOA 2019
Future of Advertising,
on February 25, 2019
“Young and Hungry”: Supporting the Next Generation“
The panel discusses the realities of supporting new and emerging talent as production navigates in-house, freelance directors and working directly with clients. Is there a right and wrong way to be supporting the next generation of directors, and is the independent production industry living up to their ultimate raison d’etre?
The Rise of In-Housing
Ed Howarth, managing partner of in-house pioneers OLIVER, talks to Dominic Mills about why clients are increasingly in-housing creative. Among other things, they will discuss its evolution, the ‘culture vs collateral’ debate, and its impact on creative services suppliers.
What Does Your Future Boss Look Like?
Creativity is no longer monopolised by advertising agency creative teams. The most powerful global companies realise that creativity is the key to driving business results and want to have a hand in disrupting the very nature of the creative process. Consultancies and tech giants especially have made a big play for creative talent over the last few years. How does this affect the traditional creative models and the talent pool they has been carefully nurtured over time? How will they change their model? Who will be your next boss?