Every week we’ll be featuring some of our member’s hard work over on our Instagram and Twitter channels as part of our new weekly #APAFeatureFridays. This gives us another chance to highlight the great work being produced and share that with the rest of the APA membership.
Here’s our March round-up of the featured ads….
Join Journey – Virgin Media
Working in partnership with Virgin Media, APA members @artandgraft have created an expansive visual campaign to welcome and guide new customers through their ‘Join Journey’. A&G set out to create the featured characters by basing them on demographics given to them by Virgin Media, giving the campaign a fun but authentic representation of the clients customers.
To mark the new Asylum Aid fundraising campaign, ‘The Interview’ directed by David Edwards, highlights the vital role Asylum Aid plays in ensuring the most vulnerable and excluded refugees are treated fairly and protected from harm.
Based on a real interview transcript, the film produced by @rattlingstick, dramatically exposes what happens when people seeking asylum experience in the application process. The interview seen in the film shows questions asked to an unrepresented female refugee, Nina.