The APA at AWE | 21st-23rd March 2017
on March 7, 2017
Tuesday 21st March 14:00
IPA Centenary Stage
What Advertisers Should Know About Agency In-House Production Units
Advertising agencies use independent production, post and editing companies to produce their commercials in order to get the best talent, work and price for their clients. Except sometimes they don’t, as they shore up profits by deciding to persuade advertisers to let them do the work themselves. Clients need to know the pros and cons of this route, in terms of quality and value, to make an informed decision. Why would a monopoly agency supplier beat the market where there is a surfeit of talent and price competition?
This session will be revelatory for brands seeking the most effective advertising at the best price. Agencies, whose own margins are under threat, are responding by trying to seek to keep work in the building or group.
Agencies may talk to clients about synergies, when selling in house production capabilities – the making of commercials and content inside the agency – but why would that ever provide better value than the open market for production, which is over supplied with talent?
Picturehouse Central Mezzanine
APA will also be hosting an Interactive Station through out the week at Picturehouse Central, where member companies will be showcasing the newest work being made in their studios, by the top talent in VR and AR.
Thanks to our friends at Advertising Week Europe we can share the discount code ‘APA30OFF!’ with you, that will give you 30% off your pass purchase.