French Independent Commercial Producers’ Volatile Indignation

Posted in News, on February 27, 2017

French production companies have signed an open letter entitled “Unfair practice among France’s advertising agencies” as part of a worldwide rebellion by production companies against being bid against in-house agency production units because of the inherent unfairness of the agency both being a bidder and the judge of the winning bid (as set out in the APA member’s open letter, which appeared in Campaign).

See a full English translation of the Strategies article HERE, The Le Figaro article (French) HERE & the original French Stratégies article, “Le coup de gueule des producteurs Independents”, HERE.

Liberté, égalité, fraternité!