French Independent Commercial Producers’ Volatile Indignation
agency in-house production,
on February 27, 2017
French production companies have signed an open letter entitled “Unfair practice among France’s advertising agencies” as part of a worldwide rebellion by production companies against being bid against in-house agency production units because of the inherent unfairness of the agency both being a bidder and the judge of the winning bid (as set out in the APA member’s open letter, which appeared in Campaign).
See a full English translation of the Strategies article HERE, The Le Figaro article (French) HERE & the original French Stratégies article, “Le coup de gueule des producteurs Independents”, HERE.
Liberté, égalité, fraternité!