APA Marketing Masterclass Report
on October 10, 2016
On Thursday 6th October the APA hosted the Marketing Masterclass, a sold-out one day event where experts from the marketing and sales production industries spoke on a range of topics that would help sales professionals achieve the most from their approaches and interaction with clients and creatives.
The sold out audience heard about the big challenges of marketing and selling your services, and how best they can be overcome with advice from our brilliant speakers, all approaching the topics from different perspectives.
We heard from production company founders who’ve built their brands up successfully from a sales background, in-house marketing people, independent reps, agency creatives on how they liked to be sold to, a director on how he likes to be represented, industry journalists on how best to connect with them and get your news out there, and social media experts
In case you weren’t able to make it, we’ve put together a report on the key ideas and themes shared through out the day, which can be found here.
We hope you find it useful.