Be Marketing Ready Event Summary

We had an insightful morning at The Soho Hotel in our event to help APA members focus their efforts to market their directors and production expertise in 2016., It was an informal conversation with Justin Tindall (ECD, Leo Burnett), Emma Bewley (Dept. Head of TV, Leo Burnett) and Jemima Monies (Head of PR & New Business) led by Anna Allgrove (PR Consultant) and Jason Stone (David Reviews). Justin and Emma gave a peak into how best to catch their attention with new work or directors – the main theme being to let the work speak for itself. Justin also mentioned that it helps a great deal if you can include a third party review about the work your sending. They also touched on subjects such as social media, and how best to use it; and the importance of timing, especially when contacting agency PR about an upcoming launch. Jemima explained how best to work with agency PR to derive the maximum exposure for your work

Thank you to everyone who came along and of course, to all the speakers. If you would like to receive an Information/PR Pack, which will help you put some of the ideas discussed into effect, please email [email protected]

A deeper look into what we can take away from the morning can be found HERE