The APA Masterclass was set up in 2001 to provide training for staff of APA member. 2015 is the fourteenth of the Masterclass, meaning over 960 students will have undertaken it by the time this course is concluded. This year we have a record 120 students attending the course.
Practical experience will always be the key to producer’s training and the Masterclass compliments that, rather than replaces it. It gives students the chance to learn from top practitioners and to get a perspective on the whole process of creating a commercial, from its genesis at the agency to completion of the final version for play out at the post production company.
The budgeting all-day session compliments the lectures, by giving you the opportunity to get involved in budgeting and other disciplines yourselves.
The exam then asks the students key production questions and asks them to go through a script and explain how they would produce and budget it.