Why Procurement Has The Wrong Approach To Production
Posted in Events, News, on June 16, 2014
APA Chief Executive Steve Davies explains why clients get the best value by analysing the ultra competitive production market to compete for their work on quality and price, ensuring their advertising realises its full potential and that the shortcuts to saving money from procurement are counterproductive. This article was first published in Campaign’s “Cannes Perspectives”, June 2014.
To read the full article HERE.