Our new website provides each member company with a profile page. With advertising agencies already using the APA website as their portal to every showreel, via the members directory, the profile page provides each company with a chance to explain who they are, what they do and to present themselves as well as possible to potential new business areas
It is designed to be like Agency Haystack, a site that helps clients select agencies. Where APA members websites are aimed as showing their directors work in the best light to people largely familiar with them and what hey do, the company page on the new site provides a chance for members to explain who they are and what they do and give something of the personality of their company to companies who might wish to have a commercial produced – whether for TV or any screen – but are not familiar with APA member companies and are seeking to choose one to work with.
For APA members, an opportunity to introduce themselves to potential new opportunities and for agencies and companies searching for the perfect production partner, a great new method of finding one.