The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • Media Monks
  • Strange Beast
  • Stink
  • Steam Media
  • Gotgotneed
  • CherryCherry VFX
  • Nice & Polite
  • The Sweet Shop
  • Blac Ionica
  • Madam
  • Outsider
  • Soft Target
  • The Distillery
  • Framestore
  • Art & Graft
  • Hotspur and Argyle
  • MPC
  • Itch Film
  • Momoco
  • Passion
  • Aardman Animations
  • MESHES
  • Nucco Brain
  • Artists & Engineers
  • Raised By Wolves
  • Great Guns
  • Grand Visual
  • Clearcut Sound
  • The Operators
  • Joyrider
  • Nice Shirt Films
  • GOLDSTEIN
  • Burning Reel
  • Hungry Man
  • BOLD
  • Helen Langridge Associates (HLA)
  • Factory Studios
  • Not To Scale
  • Locomotion
  • Grand Central Recording Studio
  • Another Film Company
  • UNIT
  • Salt.tv
  • Found Studio
  • Furious Music
  • Park Pictures
  • Mummu
  • O Positive
  • Biscuit Filmworks
  • Bullion
  • Bare Films
  • Big Buoy
  • Caviar Content
  • Finger Music
  • Chrome Productions
  • Independent Films
  • Blink
  • Bang
  • Rogue
  • Love
  • Picasso Pictures
  • Little Fish Films
  • Fat Lemon
  • Tomboy Films
  • Pretzel Films
  • Partizan
  • Moxie Pictures
  • Blonde
  • Studio Yes
  • Furlined
  • UNIT 9
  • RSA Films
  • HOI POLLOI
  • Absolute Post
  • Academy Films
  • Mikros Image
  • FRIEND
  • Sparklebop
  • London Alley
  • Jungle Studios
  • Acne
  • Park Village
  • Seven Productions
  • B-Reel Films
  • Whitehouse Post
  • Rumble
  • Wave Studios
  • Casual Films
  • Final Cut
  • Creative Blood
  • AUTOBAHN
  • Greek Street Studios
  • Envy
  • MindsEye
  • Webber Represents
  • Trim Editing
  • Taylor James
  • Sonny London
  • The Dog's London
  • Noise Films
  • Across the Pond
  • Royle Productions
  • Coffee&TV
  • Riff Raff Films
  • Angell Sound
  • My Accomplice
  • Chief Productions
  • Glassworks
  • Nice Biscuits
  • Freefolk
  • Smuggler
  • Marshall Street Editors
  • Matter
  • Habana Creative
  • Forever Pictures
  • Ursus
  • Just So
  • Little Dot Studios
  • Upstart Films
  • Firecracker
  • ITN Productions
  • Rattling Stick
  • Neon Pictures
  • White Noise
  • Knucklehead
  • 1stAveMachine London
  • Quiet Storm
  • SUGAR FREE TV
  • Ground Control
  • Feed Me Light
  • HANraHAN
  • PI Film Network
  • Crossfire Productions
  • Evoke Films
  • Blue Zoo
  • Itdrewitself
  • Mario Testino+
  • Happy Means Content
  • Animated Storyboards
  • Intro
  • Mad Cow Films
  • HunkyDory
  • Studio Private
  • Fresh Film Productions
  • Okay Studio
  • Dark Energy Films
  • Bigballs Films
  • NOMINT
  • The Mill
  • Happy Finish
  • Pulse Films
  • Don Productions
  • Smoke & Mirrors
  • Weilands
  • SIREN
  • Studio AKA
  • Audio Network
  • Good Film Company
  • Jelly
  • Metropolis Films
  • Agile Films
  • Radical Media
  • Stitch Editing
  • Good Egg HQ
  • 750mph
  • The Wagon
  • Making Pictures
  • DesignStudio
  • CANADA London
  • Annex Films
  • Nexus
  • Prettybird
  • Loki
  • The Assembly Rooms
  • LS Productions
  • The Quarry
  • Dingo Bill Productions
  • Electric Theatre Collective
  • Cherry Films
  • Massive Music
  • Smith and Jones Films
  • Wanda
  • Eclectic Sounds
  • Soviet Science
  • Lucky Strike Productions
  • Work
  • Leland Music
  • Missing Link Films
  • nineteentwenty
  • THE LINE
  • Scramble
  • Skunk
  • A-MNEMONIC Music Productions
  • P For Production
  • Stripey Horse
  • Thomas Thomas Films
  • Gorgeous
  • Motion Picture House
  • Cut + Run
  • You Are Here
  • Vermillion Films
  • Rankin Films
  • Red Knuckles
  • AND Production
  • De Wolfe Music
  • 3angrymen
  • Mcasso Music Production
  • London Sessions
  • NTSH London
  • Black Label Productions
  • 2AM Films
  • Archer's Mark
  • Tenthree Editing
  • Odelay Films
  • Short Films
  • Silverfish
  • Salt Film
  • Speade
  • Beautiful Productions
  • Somesuch
  • Burger
  • Cloud City Films
  • Birdbox Studio
  • Believe Media
  • Serious Pictures
  • Familia
  • Rushes
  • Strangelove
  • Klein & Sons
  • Sneezing Tree Films
  • Iconoclast
  • We Folk
  • Jogger Studios
  • Pebble Studios
  • Imagination
  • MTP
  • Squire
  • MJZ
  • Armoury
  • 76 Ltd
  • Bootleg Films
  • Nexus Interactive Arts
  • Soho Square Studios
LATEST NEWS
23RD FEBRUARY

APA marketing UK production in Seoul this week

The APA are in Seoul this week, promoting APA members to Korean agencies. 

Korea is the world's seventh biggest advertising market, with great agencies  and home to great brands like Samsung, Hyundai, LG and Kia. 

We had a great reception from agencies, genuinely interested in working with APA members. They already know and admire UK work, so our focus is on how we overcome any obstacles to working with us. 

There will be follow up and information for all APA members interested in working with Korea- the only major advertising market in which APA members aren't already working with extensively - something we are confident will now change.

 Pictured: The APA presentation at Cheil HQ in Seoul

17TH FEBRUARY

Stephen Woodford, Chief Executive of the Advertising Association visits the APA Masterclass

Stephen Woodford the new chief exec of the AA visited the APA Masterclass budgeting day today at Soho parish School. The budgeting day sees the 110 students work through a production budget with 25 tutors. It concludes at great week at the APA Production masterclass - only the exam to come! Good luck to all our students. 

 

 

 

Pictured: Stephen Woodford, Chief Exec of AA & Andrew Levene, Head of Production at Stink & one of the lead tutors.

14TH FEBRUARY

APA Masterclass 2017 Underway

Our 16th annual production Masterclass is now underway. This year, we have 105 students and 75 tutors. The course started on Monday 13th February and over the course of an intense week, the students will hear from advertising industry luminaries on direction, production, contracts and copyright, as well as learning about lights and cameras in an interactive session at Arri and visiting post and editing companies.

The course aims to add to the students key on-the-job training by providing different perspectives and core skills in the many areas that form the knowledge base of a commercials producer.

 

14TH FEBRUARY

Craftworks | 27th February - Don't forget to get your tickets!

Click here to get your tickets to CraftWorks on the 27th February 2017 at the LSE Student Union building in Lincolns Inn Fields between 9:30am and 11:30am. 

Tickets are £20.00 +VAT each. 

THE CRAFT PANEL - BUPA'S DANCING LADY

We're joined by some of the people who made the outstanding new commercial for BUPA including actor Suzann McLean.

THE CROSSOVER CLUB
We talk to 2AM's Dan Gordon about his stunning film about the Hillsborough disaster and his latest documentary about George Best.

THE WAYBACK
Find out how a collection of advertising industry people are hoping to use Virtual Reality to help those suffering from Dementia and Alzheimer's Disease.

THE REUNION
This month's reunion will look at the 2009 ad for Radio 1 that never was. Everyone agreed that Sam Brown delivered a stunning film so why was it never broadcast?

 

6TH FEBRUARY

Production Companies in Europe and the US Make Stand Against Agency Bids

Production companies in the US and throughout Europe continue to announce that they don’t wish to bid against in house agency production units. Members of the AICP and of European associations, including the APA will be informing agencies in their bid letters that they are submitting their bids on the basis that they are in a free and transparent competition against other production companies and not competing with any agency (or network) in house agency.

6TH FEBRUARY

APA Members Won't Bid Against Agency In-house Production

85 APA members wrote to Campaign to explain why they won’t bid against agency in-house production companies. They explained their reasons for taking that step as follows:

"A production company’s creative ideas and methodology are in its treatment and budget. It is impossible for an agency receiving those to un-know them when working on their own bid.

Further, it will have the details of the amount that each production company has bid and can tailor its bid to undercut them – it can’t be seriously suggested that an agency that wants its in-house production company to do the work is going to bid more than the independent bids it has seen.

So, even with the best of intentions, the process will be rigged against us and we don’t want to be part of it. We genuinely don’t believe it is in the interests of agencies either – a fair open and transparent process is what advertisers want – and any system that isn’t risks dragging the industry into the murky waters that have brought about the US Justice Department’s investigation into bid rigging – which would be illegal in the UK too of course."

You can read the letter and see the list of signatories here.

6TH FEBRUARY

CIPS Condemn Agencies Operating as 'Judge and Jury' on In-house Bidding

The Chartered Institute of Procurement and Supply (“CIPS”) represent client procurement. They have offered their opinion on agencies bidding independent production companies against themselves.

They say it is wrong and against the principles of open and honest competition, stating: "The agency cannot put itself into a position where it operates as both judge and jury…this is unacceptable business practice and inconsistent with our code of conduct."

 

27TH JANUARY

Media Trust World Cup 11th March | enter a team to support the Media Trust

The Media Trust is a very effective charity that provides small charities with PR and advertising support, to enable them to get their message out.


They hold a football tournament each year, raising money to support their work.


You can see details on how to enter and more about there work here