The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • Chief Productions
  • Strange Beast
  • Art.War.Entertainment
  • B-Reel
  • Media Monks
  • Ivory
  • Pretzel Films
  • Passion
  • Park Village
  • Passion RAW
  • Seed Animation Studio
  • MPC
  • Tandem Films
  • Nearly Normal Ltd
  • Another Film Company
  • Madam
  • Hotspur and Argyle
  • The Sweet Shop
  • Locomotion
  • Fat Lemon
  • Cherry Cherry VFX
  • Sweet Images
  • Black Label Productions
  • Helen Langridge Associates (HLA)
  • Partizan
  • Factory Studios
  • The Operators
  • Jungle Studios
  • Independent Films
  • UNIT 9
  • 2AM Films
  • IMG
  • BOLD
  • Mind's Eye
  • DooFeR Films
  • Quiet Storm
  • Outsider
  • Tomboy Films
  • Absolute Post
  • My Therapy
  • 750mph
  • Nice & Polite
  • Sassy Films
  • Contented Brothers
  • Biscuit Filmworks
  • Production International
  • Infinity Productions
  • Peepshow
  • Forever Pictures
  • Mummu
  • Birdbox Studio
  • Motion Picture House
  • Cap Gun Collective
  • Chrome Productions
  • Blink
  • Bang
  • Framestore
  • Mendoza Films
  • Studio AKA
  • Jelly
  • Steam Media
  • Burning Reel
  • Academy Films
  • Bigballs Films
  • Neon Pictures
  • Stink
  • Envy
  • Caviar Content
  • Joyrider
  • Annex Films
  • Finish
  • Crossfire Productions
  • Ground Control
  • Little Fish Films
  • DBLG
  • HSI London
  • Art & Graft
  • Dark Energy Films
  • Coffee&TV
  • HANraHAN
  • Rewind FX
  • Sonny London
  • Taylor James
  • Vermillion Films
  • Speade
  • Siren
  • Friend London
  • MTP
  • Grand Central Recording Studio
  • Soundlounge
  • ABF Pictures
  • Park Pictures
  • Gotgotneed
  • Momoco
  • Stinkdigital
  • Spoke Films
  • Fieldtrip
  • Glassworks
  • Audio Network
  • 76 Ltd
  • Angell Sound
  • Blac Ionica
  • Ink Films
  • Weilands
  • Believe Media
  • Aardman Animations
  • 422 Vision
  • Not To Scale
  • Good Egg HQ
  • Mango Films
  • Th1ng
  • Marshall Street Editors
  • Bare Films
  • Bullion
  • Family Editing
  • Grand Visual
  • Pulse Films
  • Amarillo Films
  • Salt Film
  • Tenthree Editing
  • Agile Films
  • Pretty Bird
  • Dingo Bill Productions
  • Animated Storyboards
  • The Wagon
  • Offkey Creatives
  • Nexus
  • Casual Films
  • Thomas Thomas Films
  • Ursus
  • Lucky Strike Productions
  • Disqo
  • Sherbet
  • Across the Pond
  • Hungry Man
  • Nice Shirt Films
  • P For Production
  • Blue Zoo
  • ASD Lionheart
  • Pipe Dream Productions
  • Squire
  • Mad Cow Films
  • Cue Songs
  • Imagination
  • Knucklehead
  • Smoke & Mirrors
  • Rushes
  • Pop-Up Films
  • A+C Studios
  • Acne Production
  • MJZ
  • Big Buoy
  • Stripey Horse
  • Serious Pictures
  • The Quarry
  • Sneezing Tree Films
  • Rokkit
  • Greek Street Studios
  • RSA Films
  • Mario Testino+
  • The Assembly Rooms
  • Nexus Interactive Arts
  • Wave Studios
  • Webber Represents
  • Fresh Film Productions
  • Trim Editing
  • DesignStudio
  • Mustard
  • Great Guns
  • Whitehouse Post
  • Upstart Films
  • The Good Film Company
  • Ever After Film
  • Habana Creative
  • NTSH London
  • Rogue
  • Gorgeous
  • Armoury
  • Smuggler
  • A-MNEMONIC Music Productions
  • Love
  • Don Productions
  • Teepee Productions
  • Lola
  • Making Pictures
  • Somesuch
  • Filament
  • Cut + Run
  • Intro
  • Loki
  • Beautiful Productions
  • Itch Film
  • Short Films
  • De Wolfe Music
  • We Folk
  • Work
  • Smith and Jones Films
  • The Mill
  • Mcasso Music Production
  • AND Production
  • Eclectic Sounds
  • Archers Mark
  • Finger Music
  • Riff Raff Films
  • nineteentwenty
  • Picasso Pictures
  • Kettle
  • Stitch Editing
  • Rankin Films
  • Rattling Stick
  • Moxie Pictures
  • Cherry Films
  • Wanda
  • Final Cut
  • Golden Square Content
  • Massive Music

APA Christmas Party 2014 - Tickets on sale now!

Get your tickets to the 2014 APA Christmas Party on the 16th December - just email to reserve, and they're selling fast!

Each ticket is £20 +VAT and includes drinks and nibbles to get you started.


British Arrows Craft Awards 2014

Don't forget The British Arrows Craft Awards Ceremony will take place on Monday 24th November at Planit, Embankment Gardens. 

The Craft Awards honour the individual craftsmanship behind the commercials.

You can buy tickets here


Ciclope Festival 2014

Last week we attended Ciclope Festival in Berlin to learn about and celebrate craft in advertising. The festival was a great success – the Babylon cinema was packed full of professionals from the advertising industry on both Thursday and Friday. The British contingent was strong, with many APA members from production, post production, editing, sound and music companies travelling there, as well as lots of individuals from creative agencies.

With structured networking sessions at the start of each day and a more concentrated group of people than other festivals, it was a good opportunity to build new professional relationships, but also to learn from the wealth of expertise gathered there.

Presentations covered many subjects, from a cross-disciplinary panel chaired by APA Chief Executive Steve Davies on the many issues surrounding branded content, to discussions on everything from concept design to risk-taking in post production to the producer’s role in nurturing talent. The last talk was an interview probing the workings and philosophies of renowned feature and music video director Roman Coppola. 

The event was rounded off by an awards ceremony celebrating international craft in advertising, where APA members took home numerous accolades.




YouTube/Google present to APA members

This week saw many of our members attend our session at YouTube/Google in London to hear from them about the potential of YouTube for APA members and the agencies and advertisers they work with. The presentations included theory and strategy of YouTube for brands, audience development, and heard from the MD of Jamie Oliver's Food Tube- a case study in developing a successful YouTube channel and examples of what works best on YouTube.

The event formed part- along with events such as The Future of Advertising…In One Afternoon, of our work to ensure APA members have the best possible information about the potential for their business from new and developing means of communicating with consumers.



Promoting APA Members in China

We met with advertising agencies and production companies in China last week, to build on the success of our events in Shanghai (2007) and Beijing (2009) and of member companies who have successfully promoted themselves in China subsequent to those events.

In  the 15 months following our Shanghai event, for example, APA members who were delegates to it undertook productions for China with a total budget of approximately £30 million. China has become an important market and continues to grow and has proved the most productive in terms of the markets we have sought to develop with APA members- and was identified as the market that APA members are most interested in visiting (behind Brazil*) in our member's survey.

We met with the ECD's of leading advertising agencies in Guangzhou and Beijing, to connect with them, understand the challenges for them with their clients and in engaging APA members and to show them good work and convey the enthusiasm of APA members to work with them

In each agency we met the ECD, usually with other senior management and the head of production and staff from the creative and production departments. Each agency was very pleased to receive us, conveyed an admiration for the work from the UK and a real enthusiasm to work with APA members, while explaining some of the obstacles and challenges to that, so we can explore how to overcome them.

We will produce a report and provide that to you, focussing on practical steps to keep APA members and their work front of mind with agencies in China and how we can best meet such challenges to growing the amount of work APA members undertake for China that we face.

The agencies we met were Newsum (an Ogilvy co) and the Guangdong Advertising Company (the biggest agency in Guangzhou) in Guangzhou and Ogilvy, DDB, Grey, Y&R, Saatchis, JWT and Lowe in Beijing, along with production companies who provide potential partnerships to undertake work for Chinese agencies.

We are currently considering a marketing event for APA members in Shanghai next year and will update you on that in due course.


*Opportunities in Brazil are very seriously restricted by their protectionist trade laws, which is why we have not focussed marketing efforts there.




Be Nice if Clients listened to this

AMVBBDO founder, Peter Mead has published a memoir on his life in advertising, When In Doubt Be Nice (published by Silvertail Books) and, as per the interview with him in Campaign, it contains an important nugget of wisdom about commercials production.

"I’m amazed that the processes we go through now will approve media expenditure of, in some cases, millions of pounds but will then spend time arguing at the length about the cost of producing the very best piece of creative work to fill that media offering. Sure, the Guinness “surfer” commercial could have been made for less money but cutting out some of the special post-production effects . But that saving would have reduced the efficacy of the commercial and turned it into just another piece of the film. It’s a bit like spending a fortune on production of two pieces of bread and then skimping on the cost of filling to go between the slices when, as we all know, it’s the filling that makes the difference between an acceptable sandwich and a great one.” 


The APA Show 2014 - Video & Photos!

We're delighted to present the video and the photos from the photo booth, of the fantastic night that was the APA show 2014! It was a roaring success and please feel free to tag away if you see anyone you recognise (although some may not thank you for it!)


We have also had a number of requests for additional Diamonds, so if anyone would like a Diamond for a winning entry that they were involved in, please contact


APA Masterclass 2015 - Call for Applications is Now Open

The APA Masterclass is now in its 14th year and the course has proved immensely popular and is now established as an important component in the training of the producers of tomorrow. The purpose of the Masterclass is to enable production managers and production assistants to develop their expertise in commercials production.


Presenting on creativity in London in Amsterdam

The APA presented on creativity in London, featuring APA members work and how to access the APA Collection, at sourcEcreatives Source Presents event in Amsterdam last week. 

We also met with the Amsterdam Agencies Heads of TV group, to discuss share information about London production, contracts and other documents, such as the Pre PIBS, which we introduced them to and understand their objectives, which we and the Amsterdam agencies Heads of TV group envisage as the start of dialogue to share information and to organise projects to facilitate a greater flow of work between Amsterdam and London.



A Night At The Museum

A great night at the Natural History Museum last Thursday saw an audience of 900 join us for the premier of the APA Collection and the party that followed.

The APA Collection is published as a DVD through the next issue of Shots and the full list of credits accompany that - see below for an overview of the commercials that formed The Collection.

We have lots of photos of the night - what a beautiful/handsome & glamorous lot you are - published on the APA Facebook page (

 A prize of a bottle of Champagne to whoever tags the most!