The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.
We are please to announce the Shanghai London Advertising Forum 2015, which will take place week of 19th October 2015. It will build on the success of our forum in Shanghai in 2007, which was the most successful overseas marketing event we have undertaken. Delegate companies generated over £30 million of production revenue from China in the 15 months following event.
The Chinese market has grown enormously since then and our event will bring APA members together with Chinese agencies to learn from each other and build business relationships. Members interested in being part of the APA delegation and keen to know more, are invited to a meeting at 10am Thursday 23rd July at the APA.
Entries have now closed for the APA show 2015, with a record setting number recieved this year! Keep an eye out for ticket sales for the big night itself, coming soon, and keep your fingers crossed that your fantastic work will be shown on the big screen in the grand settings of the Guildhall!
Congratulations to the many APA member companies who won at Cannes, maintaining the long tradition of UK success. UK companies also feature in the Palm D’Or each year- the list of the most awarded production companies in the world- and congratulations to Blink and Somesuch, respectively the second and third most awarded production companies in the world this year.
You can see a list of all the winners from the APA membership HERE
Our Diversity Summit in Cannes involved six speakers with different perspectives on diversity addressing issues such as the lack of women in creative roles, the lack of opportunity for people from ethnic minorities and different social classes within the industry and why these issues matter, not just to society but to the advertising industry, as it seeks new inspirations and to better reflect the society it is advertising too.
Inspirational speakers (list them and their companies) came at the issues from different directions, providing a very interesting set of view points and moving on to the next stage- action.
You can read a report of the APA’s Diversity Forum at www.beakstreetbugle.com.
Campaign carried a piece on agency in house production, in which we summarised our issues with it and you can read it HERE.
In house production was also the subject of the World Producers Summit in Cannes, where 100 production company owners from around the world shared their perspectives on how the issue effected them and how they were responding.
That was one of four populate APA events at Cannes. Reports to follow
When did the APA start and who started it? Are questions we are often asked. So we have delved back into the history of the APA, through interviews with some of the people who were key to the formation and development of the APA. That includes Jim Garrett, who was around and a key player in the foundation of the APA in 1955, along with Patrick Hayes and Mike Luckwell, who served as Chairman of the APA in the 1970’s and current APA Chairman (with John Hackney), Lewis More O’Ferrall, whose involvement as a Council member and then Chairman dates back to the 1970’s.
With their assistance, The History of the APA charts the development of the organisation from the early battles to the broad remit it now serves in contracts, advice, crew terms, promotion of its members, assistance to members in accessing new markets, through events such as The Future of Advertising…In One Afternoon and marketing events around the world to training, all serving the APA’s aim of creating the best possible business environment for its members.
Please click HERE to read 'The History of the APA'.