The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • Madam
  • Cherry Cherry VFX
  • Helen Langridge Associates (HLA)
  • BOLD
  • Animated Storyboards
  • Mendoza Films
  • Envy
  • Pretzel Films
  • Contented Brothers
  • B-Reel
  • Caviar Content
  • Not To Scale
  • The Sweet Shop
  • Picasso Pictures
  • Mango Films
  • Factory Studios
  • Framestore
  • Nice Shirt Films
  • HSI London
  • Finger Music
  • Audio Network
  • Independent Films
  • Blac Ionica
  • Siren
  • Passion
  • MPC
  • Neon Pictures
  • Passion RAW
  • Loki
  • Strange Beast
  • Nexus Interactive Arts
  • Agile Films
  • Little Fish Films
  • Absolute Post
  • DBLG
  • Taylor James
  • Forever Pictures
  • HANraHAN
  • Partizan
  • Nice & Polite
  • Blink
  • Cap Gun Collective
  • Art.War.Entertainment
  • Across the Pond
  • Bullion
  • Joyrider
  • Nearly Normal Ltd
  • Intro
  • Rewind FX
  • Sherbet
  • Media Monks
  • Mind's Eye
  • Art & Graft
  • Squire
  • DooFeR Films
  • Stripey Horse
  • nineteentwenty
  • MJZ
  • Aardman Animations
  • Momoco
  • Tomboy Films
  • 750mph
  • Stinkdigital
  • Finish
  • Work
  • Dingo Bill Productions
  • Steam Media
  • Academy Films
  • Moxie Pictures
  • Bare Films
  • Sweet Images
  • RSA Films
  • Vermillion Films
  • Another Film Company
  • Coffee&TV
  • Blue Zoo
  • Park Pictures
  • The Operators
  • Burning Reel
  • Grand Central Recording Studio
  • Thomas Thomas Films
  • 422 Vision
  • A+C Studios
  • P For Production
  • Glassworks
  • IMG
  • Sassy Films
  • Stink
  • Teepee Productions
  • Pop-Up Films
  • Offkey Creatives
  • Eclectic Sounds
  • Believe Media
  • Hotspur and Argyle
  • Mustard
  • The Mill
  • 2AM Films
  • Friend London
  • Itch Film
  • Jungle Studios
  • Outsider
  • Soundlounge
  • Hungry Man
  • Crossfire Productions
  • Habana Creative
  • De Wolfe Music
  • Bang
  • Grand Visual
  • Mummu
  • Animade & Hover Studio
  • Bigballs Films
  • Ever After Film
  • The Quarry
  • Final Cut
  • Weilands
  • Angell Sound
  • Annex Films
  • Jelly
  • Making Pictures
  • Gorgeous
  • Ursus
  • Imagination
  • Good Egg HQ
  • Cue Songs
  • ABF Pictures
  • Rankin Films
  • Dark Energy Films
  • Spoke Films
  • Speade
  • Th1ng
  • Chrome Productions
  • Peepshow
  • AND Production
  • Seed Animation Studio
  • Tandem Films
  • Marshall Street Editors
  • Mad Cow Films
  • We Folk
  • DesignStudio
  • Knucklehead
  • Big Buoy
  • Ink Films
  • Upstart Films
  • Pipe Dream Productions
  • Amarillo Films
  • Park Village
  • Rokkit
  • Riff Raff Films
  • Studio AKA
  • Pretty Bird
  • Armoury
  • Wave Studios
  • Short Films
  • Fat Lemon
  • ASD Lionheart
  • A-MNEMONIC Music Productions
  • Disqo
  • Stitch Editing
  • Acne Production
  • Filament
  • Fresh Film Productions
  • Lola
  • Pulse Films
  • Serious Pictures
  • Wanda
  • Mario Testino+
  • Family Editing
  • Sonny London
  • Cut + Run
  • Somesuch
  • Sneezing Tree Films
  • UNIT 9
  • Chief Productions
  • Nexus
  • Motion Picture House
  • Lucky Strike Productions
  • MTP
  • Golden Square Content
  • My Therapy
  • Mcasso Music Production
  • Greek Street Studios
  • The Wagon
  • NTSH London
  • Archers Mark
  • 76 Ltd
  • Ivory
  • Fieldtrip
  • Salt Film
  • Birdbox Studio
  • Smoke & Mirrors
  • Great Guns
  • Rogue
  • Tenthree Editing
  • Ground Control
  • Production International
  • Trim Editing
  • The Assembly Rooms
  • Don Productions
  • Smuggler
  • Smith and Jones Films
  • Rattling Stick
  • Rushes
  • Beautiful Productions
  • Kettle
  • Webber Represents
  • Love
  • Whitehouse Post
  • Biscuit Filmworks
  • Infinity Productions
  • Cherry Films
  • Black Label Productions
  • Gotgotneed
  • The Good Film Company

Be Nice if Clients listened to this

AMVBBDO founder, Peter Mead has published a memoir on his life in advertising, When In Doubt Be Nice (published by Silvertail Books) and, as per the interview with him in Campaign, it contains an important nugget of wisdom about commercials production.

"I’m amazed that the processes we go through now will approve media expenditure of, in some cases, millions of pounds but will then spend time arguing at the length about the cost of producing the very best piece of creative work to fill that media offering. Sure, the Guinness “surfer” commercial could have been made for less money but cutting out some of the special post-production effects . But that saving would have reduced the efficacy of the commercial and turned it into just another piece of the film. It’s a bit like spending a fortune on production of two pieces of bread and then skimping on the cost of filling to go between the slices when, as we all know, it’s the filling that makes the difference between an acceptable sandwich and a great one.” 


The APA Show 2014 - Video & Photos!

We're delighted to present the video and the photos from the photo booth, of the fantastic night that was the APA show 2014! It was a roaring success and please feel free to tag away if you see anyone you recognise (although some may not thank you for it!)


We have also had a number of requests for additional Diamonds, so if anyone would like a Diamond for a winning entry that they were involved in, please contact


APA Masterclass 2015 - Call for Applications is Now Open

The APA Masterclass is now in its 14th year and the course has proved immensely popular and is now established as an important component in the training of the producers of tomorrow. The purpose of the Masterclass is to enable production managers and production assistants to develop their expertise in commercials production.


Presenting on creativity in London in Amsterdam

The APA presented on creativity in London, featuring APA members work and how to access the APA Collection, at sourcEcreatives Source Presents event in Amsterdam last week. 

We also met with the Amsterdam Agencies Heads of TV group, to discuss share information about London production, contracts and other documents, such as the Pre PIBS, which we introduced them to and understand their objectives, which we and the Amsterdam agencies Heads of TV group envisage as the start of dialogue to share information and to organise projects to facilitate a greater flow of work between Amsterdam and London.



A Night At The Museum

A great night at the Natural History Museum last Thursday saw an audience of 900 join us for the premier of the APA Collection and the party that followed.

The APA Collection is published as a DVD through the next issue of Shots and the full list of credits accompany that - see below for an overview of the commercials that formed The Collection.

We have lots of photos of the night - what a beautiful/handsome & glamorous lot you are - published on the APA Facebook page (

 A prize of a bottle of Champagne to whoever tags the most!


Tonight's the night

We have 850 people attending from the APA Show at the Natural History Museum in London tonight.

This is your guide to how the evening works.

7pm Doors open and the drinks reception too.

8pm Screening of the APA Collection in the main hall of the Natural History Museum (the one with the big dinosaur- you can't miss it!). The APA Collection is a non stop greatest hits of the best commercials of the year, projected on to a huge screen, demonstrating the talents  of the APA membership- and agencies too.

9pm Dinner and drinks are brought to you (no tables). Once again we have invested in the best caterers in London to provide a cornucopia of fine foods to enjoy- and soak up the alcohol. 

10.40pm DJ Mausi plays records and we dance.

1am They ask us to leave.

If you are joining us for what is regularly described as the most enjoyable event in advertising, we look forward to seeing you this evening.




BBC to commission APA members for its commercials

The BBC have announced that they will not renew their contract with Red Bee for the production of their commercials and idents, when their contract expires next year.

The BBC endorse our view that APA members and the breadth of talent they represent, competing in the open market, will help the BBC create the best quality and value advertising.

With the quality of expertise available to advertisers and the intense level of competition, procurement systems and preferred suppliers can not offer better value than the market.

We look forward to fostering a great new relationship between the BBC and APA members and seeing great commercials on the BBC.