Report | 'What Advertisers Should Know About Agency In-house Production Units' at Advertising Week Europe
We are working to ensure that advertisers understand that an agency bidding itself against independent production companies disadvantages them as well as production companies because what appears to be an open and fair competition for their work isn’t.
We are confident that shining a light on the practice will lead most, if not all advertisers to conclude that their best interests- their value objectives- are served by the open market- by three independent production companies bidding for their work, on the basis of their expertise, in the treatment and production methodology and on price.
As part of that, we presented a session at Advertising Week Europe this week entitled “What advertisers should know about agency in-house production units”.
There is now a report on the session on the Beak Street Bugle.
You can also watch the session here, along with replays of all the sessions at Advertising Week Europe.