The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • RSA Films
  • Nice Shirt Films
  • Strange Beast
  • Found Studio
  • BOLD
  • Studio AKA
  • The Operators
  • Blac Ionica
  • Art & Graft
  • Envy
  • B-Reel Films
  • Squire
  • Soft Target
  • The Sweet Shop
  • Clearcut Sound
  • Nice & Polite
  • Taylor James
  • Caviar Content
  • Believe Media
  • Little Fish Films
  • Another Film Company
  • MindsEye
  • Media Monks
  • Momoco
  • Blink
  • Toast TV
  • Nucco Brain
  • Stink
  • Framestore
  • Just So
  • Bang
  • Soho Square Studios
  • Grand Central Recording Studio
  • Artists & Engineers
  • Massive Music
  • Madam
  • Blue Zoo
  • Forever Pictures
  • Stitch Editing
  • Familia
  • Rogue
  • Academy Films
  • UNIT
  • Happy Means Content
  • Mikros Image
  • Mario Testino+
  • Dingo Bill Productions
  • MPC
  • Webber Represents
  • Across the Pond
  • Thomas Thomas Films
  • Mango Films
  • Quiet Storm
  • Grand Visual
  • A-MNEMONIC Music Productions
  • Joyrider
  • Furious Music
  • Not To Scale
  • Burning Reel
  • Aardman Animations
  • Hotspur and Argyle
  • Ursus
  • P For Production
  • Tomboy Films
  • Independent Films
  • Absolute Post
  • Picasso Pictures
  • Okay Studio
  • Fat Lemon
  • Hungry Man
  • Contented Brothers
  • Missing Link Films
  • Upstart Films
  • Blonde
  • Raised By Wolves
  • Rumble
  • Firecracker
  • Pretzel Films
  • De Wolfe Music
  • Locomotion
  • Passion
  • Itch Film
  • O Positive
  • Armoury
  • Making Pictures
  • Habana Creative
  • Bare Films
  • Biscuit Filmworks
  • Jungle Studios
  • The Wagon
  • Serious Pictures
  • Partizan
  • Steam Media
  • Mummu
  • Factory Studios
  • Coffee&TV
  • Weilands
  • Helen Langridge Associates (HLA)
  • Park Pictures
  • Gotgotneed
  • Little Dot Studios
  • Good Film Company
  • Freefolk
  • 750mph
  • Seven Productions
  • Crossfire Productions
  • Feed Me Light
  • Jogger Studios
  • CherryCherry VFX
  • Sonny London
  • Neon Pictures
  • Outsider
  • Jelly
  • Acne
  • Rushes
  • Evoke Films
  • Nexus
  • Vermillion Films
  • Cloud City Films
  • Smith and Jones Films
  • The Distillery
  • Agile Films
  • Angell Sound
  • Sneezing Tree Films
  • HANraHAN
  • Studio Private
  • Pulse Films
  • London Alley
  • Whitehouse Post
  • Silverfish
  • HunkyDory
  • Speade
  • Ink Films
  • Archer's Mark
  • UNIT 9
  • Metropolis Films
  • 3angrymen
  • 1stAveMachine London
  • My Accomplice
  • MTP
  • London Sessions
  • MJZ
  • Red Knuckles
  • Prettybird
  • Finger Music
  • Infinity Productions
  • Imagination
  • Bootleg Films
  • Skunk
  • Tenthree Editing
  • Wanda
  • Smuggler
  • Matter
  • Studio Yes
  • Black Label Productions
  • Loki
  • Short Films
  • Good Egg HQ
  • Audio Network
  • Beautiful Productions
  • Chief Productions
  • LS Productions
  • Knucklehead
  • Happy Finish
  • Salt Film
  • Wave Studios
  • NTSH London
  • Itdrewitself
  • Final Cut
  • Chrome Productions
  • Ground Control
  • DesignStudio
  • Royle Productions
  • Nexus Interactive Arts
  • Bigballs Films
  • The Assembly Rooms
  • Love
  • White Noise
  • Riff Raff Films
  • Odelay Films
  • Stripey Horse
  • Dark Energy Films
  • Trim Editing
  • nineteentwenty
  • Cut + Run
  • Rattling Stick
  • CANADA London
  • Lucky Strike Productions
  • G&B&Co
  • Soviet Science
  • 2AM Films
  • Glassworks
  • Casual Films
  • Lola
  • Birdbox Studio
  • We Folk
  • AND Production
  • Motion Picture House
  • Eclectic Sounds
  • Nice Biscuits
  • Big Buoy
  • Animated Storyboards
  • Electric Theatre Collective
  • 76 Ltd
  • Noise Films
  • Great Guns
  • Marshall Street Editors
  • Intro
  • You Are Here
  • The Dog's London
  • Moxie Pictures
  • Bullion
  • Cherry Films
  • PI Film Network
  • Pebble Studios
  • Iconoclast
  • The Mill
  • Mcasso Music Production
  • Rankin Films
  • Don Productions
  • Furlined
  • The Quarry
  • Smoke & Mirrors
  • Gorgeous
  • Greek Street Studios
  • Fresh Film Productions
  • Creative Blood
  • Work
  • Park Village
  • Somesuch
  • Leland Music
  • Scramble
  • Ever After Film
  • Mad Cow Films
  • Annex Films
  • Burger

Let's Talk About Sex! An APA and David Reviews Event

Director Alma Har’el launched the ‘Free the Bid’ initiative in the UK only a month ago, and already high profile agencies and a number of multi-national clients have joined the call to include one woman on every three-director shortlist for pitches. 

The root of the issue is of course, the small percentage of directors who are women. Why is this? Is there discrimination? And if there is an issue, is this the best way of addressing it? 

Views on these questions differ dramatically within our industry, so we decided to create this event with David Reviews, to give our members and advertising agencies the chance to express their opinions and hear the other side’s arguments too. Will you leave with the same point of view you held when you started? 

Come along to our event next week and hear what founder Alma Har’el has to say. She will be joined by other key supporters of ‘Free the Bid’ in a special event chaired by David Review’s editor Jason Stone. 



Date | Monday 31st October 2016

Time | 14:00-16:00

Place | LSE's Saw Swee Hock Student Unoin Building

1 Sheffield St, London, WC2A 2EY 

Tickets are £10.00 +VAT with all proceeds going to charity.

Click here to get your tickets. 




APA Masterclass 2017 | 1 week left to apply!

The Masterclass was created by the APA in 2001 and is now established as the industry standard training course for people, whether working for our members or for advertising agencies, who are on their way to becoming producers. Each year, top people in the industry devote time to passing on their expertise via lecturing and hosting study groups. The Masterclass is hugely popular, always over subscribed.

76 students completed the Masterclass successfully in 2013, 92 students in 2014, record 120 students in 2015 and a further 112 in 2016. 

The APA Masterclass is now in its 16th year and continues to go from strength to strength. It has become an essential part of the training of production staff on their way to becoming producers.

Every year we introduce some new elements, based on feedback from tutors and students but last year saw a complete revamp, moving from weekly sessions to one intense week of training. Feedback from the brand new structure proved to be very positive and we are pleased with the results!

A one week intensive course ensures students are completely immersed in the Masterclass and allows an unique insight into every aspect of production, via the industry experts who deliver the course. It is quite a week, so if you are ambitious to develop your career in production and prepared for a week of intense learning, we look forward to receiving your application.

One Week Intense Course

Each day will be starting at 0900 and finishing approx. at 1800. On the final day, we will hold a budgeting day with over 25 top producers guiding the students in an interactive, all-day session. The students will then complete the Masterclass 2017 exam in the following two weeks after the course.


For APA Members - The applicant is a Production Assistant or a Production Manager who the production, editing or post company engaging you believes has the potential to produce commercials within twelve months. Applicants must have a minimum of 2 years experience within the industry to be eligible for the Masterclass.

For Ad Agencies - The applicant is an Agency TV Department staff member who should have completed the IPA Producers Knowledge course

For urgent enquiries, please contact Katie ( or call the APA office on 0207 434 2651.

Please click HERE to apply. The deadline for submissions is 28th Oct. The course is £200 +VAT.


APA Marketing Masterclass Report

On Thursday 6th October the APA hosted the Marketing Masterclass, a sold-out one day event where experts from the marketing and sales production industries spoke on a range of topics that would help sales professionals achieve the most from their approaches and interaction with clients and creatives. 

The sold out audience heard about the big challenges of marketing and selling your services, and how best they can be overcome with advice from our brilliant speakers, all approaching the topics from different perspectives. 

We heard from production company founders who've built their brands up successfully from a sales background, in-house marketing people, independent reps, agency creatives on how they liked to be sold to, a director on how he likes to be represented, industry journalists on how best to connect with them and get your news out there, and social media experts.

In case you weren't able to make it, we've put together a report on the key ideas and themes shared through out the day, which can be found here.  

We hope you find it useful.  


The APA announces the Sales and Marketing Masterclass

The APA are presenting a day dedicated to sales and marketing within advertising production, on the 6th October in the heart of Soho. 

See below for further details about the one-day course, with the full schedule to follow shortly. 

Email to book your place - tickets are initially reserved for one per company as spaces are limited. 




Inaugural CraftWorks Session Success

Our first full bodied CraftWorks event, hopefully of many, took place on the afternoon of Thursday 1st September, packing out one of the screens at the Picturehouse Central cinema.

In association with David Reviews and compered by editor Jason Stone, the series looks to explore the processes of creativity and craft, featuring insight and discussion from those who have played a part in producing some of the most memorable ads. Last week’s session kicked off the series in style with a great deal of interesting discussion.

The first segment aimed to dissect the success of one of this year’s most impactful ads – ‘We’re the Superhumans’ for Channel 4. 4Creative’s Chris Bovill and Blink’s Ewen Brown shared behind-the-scenes stories of how the campaign came together. They were refreshingly open about the challenges they faced in following up 2012’s runaway success with something equally inspiring. Their answer was to go bigger, bolder and more Brazilian.

Chris showed some very revealing slideshows about how the idea developed into the spectacular it became and Ewen illustrated the huge challenges of bringing dozens of variously able-bodied cast to the shoot from over the world, while many of those people were also world-class athletes focusing on training.

Next Chris O’Reilly of Nexus introduced us to Eran Amir – a remarkable young directing talent who recently signed to the production company. Chris spoke about how early in careers a company like Nexus will start watching talented people like Eran, as well as the skills necessary to filter through all the content online to find the right kind of talent. Eran spoke us through some of his remarkably masochistic film projects in detail, wowing the audience with his confidence and commitment.

The third segment was called ‘Lee Pavey’s Outside the Box’. First Lee, Partner at Electric Theatre Collective, introduced Nathan Prince – half of Silent, who discussed the power of making film to be displayed in installations, rather than online or on a TV screen, as well as some of his studio’s multi-disciplinary projects.

Lee then went on to discuss the power of turning fun passion projects into paid work for commercial clients and showed some outrageous idents ETC made for the American network TBS off the back of a music video they made for fun. Nobody in the audience was surprised that the station hadn’t used them, but we were all amazed that TBS paid for them in the first place.

Finally the “headline act”, as Jason described it, took to the stage – a panel of creative brilliance behind the classic PG Tips ‘Monkey’ ads comprised of VCCP’s Darren Bailes, Rattling Stick’s Daniel Kleinman and the puppeteer who brought Monkey to life, Nigel Plaskitt.

Jason discussed the history of the Monkey and Johnny Vegas characters with the trio, exploring the unusual path the comedy pair took from the abortive ITV Digital through to PG Tips via a legal dispute and a very clever piece of intellectual property recycling. A true peek behind the curtain, the three of them discussed the thoughts behind the creative ideas, as well as on-set stories and the impact that advancing technology had on the series of commercials.

The APA and David Reviews hope to bring the next instalment of CraftWorks to you soon. Please watch out for updates.