The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • Framestore
  • Art.War.Entertainment
  • Contented Brothers
  • Bare Films
  • Blink
  • ABF Pictures
  • Another Film Company
  • HSI London
  • Strange Beast
  • 422 Vision
  • MPC
  • Hotspur and Argyle
  • Siren
  • Mango Films
  • Outsider
  • Joyrider
  • Independent Films
  • Burning Reel
  • Seed Animation Studio
  • Big Buoy
  • The Sweet Shop
  • IMG
  • Archers Mark
  • Nice & Polite
  • Mendoza Films
  • Sweet Images
  • Rewind FX
  • Mummu
  • Cherry Cherry VFX
  • Stink
  • Steam Media
  • Th1ng
  • Cap Gun Collective
  • Passion
  • Pop-Up Films
  • Across the Pond
  • Lola
  • Agile Films
  • BOLD
  • Partizan
  • Taylor James
  • Angell Sound
  • Absolute Post
  • RSA Films
  • Nice Shirt Films
  • B-Reel
  • Nearly Normal Ltd
  • Sassy Films
  • Helen Langridge Associates (HLA)
  • Coffee&TV
  • Momoco
  • Tandem Films
  • Little Fish Films
  • DBLG
  • Nexus
  • Madam
  • Passion RAW
  • Ursus
  • Intro
  • Hungry Man
  • Audio Network
  • Iconoclast
  • Aardman Animations
  • Mind's Eye
  • Finger Music
  • Locomotion
  • Art & Graft
  • Rattling Stick
  • Academy Films
  • De Wolfe Music
  • A-MNEMONIC Music Productions
  • Forever Pictures
  • Envy
  • Birdbox Studio
  • Friend London
  • Ivory
  • Bang
  • Media Monks
  • Casual Films
  • Cut + Run
  • P For Production
  • Mustard
  • Squire
  • Neon Pictures
  • Pretzel Films
  • A+C Studios
  • Park Pictures
  • DesignStudio
  • Gorgeous
  • Loki
  • Grand Visual
  • DooFeR Films
  • Crossfire Productions
  • Motion Picture House
  • Knucklehead
  • Stripey Horse
  • Tomboy Films
  • Production International
  • Jungle Studios
  • Cue Songs
  • Webber Represents
  • Wanda
  • Animated Storyboards
  • Not To Scale
  • Annex Films
  • Dingo Bill Productions
  • Grand Central Recording Studio
  • Vermillion Films
  • Ink Films
  • Good Egg HQ
  • Factory Studios
  • The Assembly Rooms
  • Habana Creative
  • Making Pictures
  • Pulse Films
  • The Operators
  • Disqo
  • Fat Lemon
  • Wave Studios
  • The Mill
  • 2AM Films
  • Prettybird
  • Cloud City Films
  • Picasso Pictures
  • HANraHAN
  • Sherbet
  • Finish
  • Weilands
  • Teepee Productions
  • Blac Ionica
  • Caviar Content
  • Sneezing Tree Films
  • NTSH London
  • Fieldtrip
  • Jelly
  • 750mph
  • AND Production
  • Massive Music
  • Ground Control
  • Moxie Pictures
  • The Wagon
  • Golden Square Content
  • Greek Street Studios
  • Offkey Creatives
  • Biscuit Filmworks
  • Black Label Productions
  • Rogue
  • The Quarry
  • Smoke & Mirrors
  • Filament
  • Believe Media
  • My Therapy
  • Tenthree Editing
  • Smith and Jones Films
  • Somesuch
  • Glassworks
  • Eclectic Sounds
  • Studio AKA
  • Short Films
  • Chrome Productions
  • Upstart Films
  • Trim Editing
  • Speade
  • Beautiful Productions
  • Bigballs Films
  • Pipe Dream Productions
  • Gotgotneed
  • MTP
  • We Folk
  • Infinity Productions
  • Rankin Films
  • Acne Production
  • Itch Film
  • Serious Pictures
  • Stitch Editing
  • Salt Film
  • Mad Cow Films
  • Rushes
  • Final Cut
  • Mcasso Music Production
  • Imagination
  • Peepshow
  • nineteentwenty
  • Soundlounge
  • Work
  • Marshall Street Editors
  • Dark Energy Films
  • Love
  • Stinkdigital
  • Nexus Interactive Arts
  • Riff Raff Films
  • Sonny London
  • Whitehouse Post
  • Mario Testino+
  • ASD Lionheart
  • Smuggler
  • Armoury
  • The Good Film Company
  • UNIT 9
  • Bullion
  • Family Editing
  • Cherry Films
  • Blue Zoo
  • Rokkit
  • Quiet Storm
  • Lucky Strike Productions
  • Don Productions
  • Kettle
  • Great Guns
  • Thomas Thomas Films
  • Amarillo Films
  • Ever After Film
  • Spoke Films
  • Fresh Film Productions
  • 76 Ltd
  • MJZ
  • Park Village
  • Chief Productions

APA Office During Christmas

The APA Office will be closed during Christmas, starting at 18:00 on the 23rd December 2014 and reopening at 09:10 on the 2nd January 2015. Merry Christmas and Happy New Year from the APA Team. 


A very merry APA Christmas Party 2014 - Pictures!

A big thank you to everyone who joined us at Foundation Bar for the APA Christmas Party 2014! A very merry time seems to have been had by all - judge for yourself from the photos...


South Africa Relaxes Immigration Requirements For Advertising Production Sector

Through the efforts of the South African Commercial Producers Association, the complications with South African visas for productions which the South African Government introduced have now been resolved- and just in time for their busy season for productions from the UK.

For all production company, agency and client personnel from the UK (and other countries including the US and Germany) there is now no need to get a visa in advance (there is now a form to be completed on entry and a visa is granted at the airport in South Africa). 

For what the SA regulations term Specialists, working on the set, Directors, DPs, ADs, technicians, actors and models, they still need authorisation  from their nearest South African Embassy in their own country but  the requirements and procedures have been standardised and made simpler and will receive priority status with a maximum turnaround of 5 working days for processing. 

For more info, please click HERE. 


APA Council of Members elections- vote now!

The APA Council of Members elections are underway.

The Council is elected by the membership and meets once a month to discuss APA priorities and strategies.

Each APA member company has been sent a list of the candidates and invited to vote for 18 of them.

Votes need to be returned to us at council by Wednesday 17th December.


APA Collection seen the length of Russia

Our partner, Ivan Churlin, who runs the ABC Show, shows the APA Collection at his events throughout Russia. As you can see from the map, he is doing a great job for us, ensuring that the APA Collection, our unique showcase of the best work from APA members, is seen the length and breadth of Russia.



APA Christmas Party 2014 - Tickets on sale now!

Get your tickets to the 2014 APA Christmas Party on the 16th December - just email to reserve, and they're selling fast!

Each ticket is £20 +VAT and includes drinks and nibbles to get you started.


Ciclope Festival 2014

Last week we attended Ciclope Festival in Berlin to learn about and celebrate craft in advertising. The festival was a great success – the Babylon cinema was packed full of professionals from the advertising industry on both Thursday and Friday. The British contingent was strong, with many APA members from production, post production, editing, sound and music companies travelling there, as well as lots of individuals from creative agencies.

With structured networking sessions at the start of each day and a more concentrated group of people than other festivals, it was a good opportunity to build new professional relationships, but also to learn from the wealth of expertise gathered there.

Presentations covered many subjects, from a cross-disciplinary panel chaired by APA Chief Executive Steve Davies on the many issues surrounding branded content, to discussions on everything from concept design to risk-taking in post production to the producer’s role in nurturing talent. The last talk was an interview probing the workings and philosophies of renowned feature and music video director Roman Coppola. 

The event was rounded off by an awards ceremony celebrating international craft in advertising, where APA members took home numerous accolades.




YouTube/Google present to APA members

This week saw many of our members attend our session at YouTube/Google in London to hear from them about the potential of YouTube for APA members and the agencies and advertisers they work with. The presentations included theory and strategy of YouTube for brands, audience development, and heard from the MD of Jamie Oliver's Food Tube- a case study in developing a successful YouTube channel and examples of what works best on YouTube.

The event formed part- along with events such as The Future of Advertising…In One Afternoon, of our work to ensure APA members have the best possible information about the potential for their business from new and developing means of communicating with consumers.



Promoting APA Members in China

We met with advertising agencies and production companies in China last week, to build on the success of our events in Shanghai (2007) and Beijing (2009) and of member companies who have successfully promoted themselves in China subsequent to those events.

In  the 15 months following our Shanghai event, for example, APA members who were delegates to it undertook productions for China with a total budget of approximately £30 million. China has become an important market and continues to grow and has proved the most productive in terms of the markets we have sought to develop with APA members- and was identified as the market that APA members are most interested in visiting (behind Brazil*) in our member's survey.

We met with the ECD's of leading advertising agencies in Guangzhou and Beijing, to connect with them, understand the challenges for them with their clients and in engaging APA members and to show them good work and convey the enthusiasm of APA members to work with them

In each agency we met the ECD, usually with other senior management and the head of production and staff from the creative and production departments. Each agency was very pleased to receive us, conveyed an admiration for the work from the UK and a real enthusiasm to work with APA members, while explaining some of the obstacles and challenges to that, so we can explore how to overcome them.

We will produce a report and provide that to you, focussing on practical steps to keep APA members and their work front of mind with agencies in China and how we can best meet such challenges to growing the amount of work APA members undertake for China that we face.

The agencies we met were Newsum (an Ogilvy co) and the Guangdong Advertising Company (the biggest agency in Guangzhou) in Guangzhou and Ogilvy, DDB, Grey, Y&R, Saatchis, JWT and Lowe in Beijing, along with production companies who provide potential partnerships to undertake work for Chinese agencies.

We are currently considering a marketing event for APA members in Shanghai next year and will update you on that in due course.


*Opportunities in Brazil are very seriously restricted by their protectionist trade laws, which is why we have not focussed marketing efforts there.




Be Nice if Clients listened to this

AMVBBDO founder, Peter Mead has published a memoir on his life in advertising, When In Doubt Be Nice (published by Silvertail Books) and, as per the interview with him in Campaign, it contains an important nugget of wisdom about commercials production.

"I’m amazed that the processes we go through now will approve media expenditure of, in some cases, millions of pounds but will then spend time arguing at the length about the cost of producing the very best piece of creative work to fill that media offering. Sure, the Guinness “surfer” commercial could have been made for less money but cutting out some of the special post-production effects . But that saving would have reduced the efficacy of the commercial and turned it into just another piece of the film. It’s a bit like spending a fortune on production of two pieces of bread and then skimping on the cost of filling to go between the slices when, as we all know, it’s the filling that makes the difference between an acceptable sandwich and a great one.”