The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • Grand Visual
  • The Operators
  • Artists & Engineers
  • Just So
  • Passion
  • Joyrider
  • Independent Films
  • Nice Shirt Films
  • Taylor James
  • Media Monks
  • The Quarry
  • GOLDSTEIN
  • Outsider
  • Little Fish Films
  • Chrome Productions
  • Bootleg Films
  • AUTOBAHN
  • Nucco Brain
  • BMG Production Music
  • Hungry Man
  • Factory Studios
  • Jungle Studios
  • MESHES
  • B-Reel Films
  • Wanda
  • Pulse Films
  • Stink
  • Found Studio
  • RSA Films
  • Soviet Science
  • Academy Films
  • UNIT
  • Not To Scale
  • CherryCherry VFX
  • UNIT 9
  • Angell Sound
  • Blink
  • Evoke Films
  • Bigballs Films
  • Picasso Pictures
  • Pretzel Films
  • Raised By Wolves
  • Habana Creative
  • Freefolk
  • MTP
  • Aardman Animations
  • Burning Reel
  • Mummu
  • The Sweet Shop
  • SIREN
  • BOLD
  • Nice & Polite
  • Gotgotneed
  • MindsEye
  • Trim Editing
  • MPC
  • Steam Media
  • Strange Beast
  • Madam
  • Ground Control
  • O Positive
  • Momoco
  • Itch Film
  • Hotspur and Argyle
  • Final Cut
  • Absolute Post
  • Across the Pond
  • Creative Blood
  • Ursus
  • Intro
  • Strangelove
  • Bare Films
  • Locomotion
  • Great Guns
  • Happy Means Content
  • Studio AKA
  • Rattling Stick
  • Partizan
  • The Distillery
  • Vermillion Films
  • Clearcut Sound
  • Okay Studio
  • Framestore
  • FRIEND
  • Coffee&TV
  • NOMINT
  • Forever Pictures
  • Stitch Editing
  • Mikros Image
  • Dingo Bill Productions
  • Motion Picture House
  • Neon Pictures
  • P For Production
  • Helen Langridge Associates (HLA)
  • Art & Graft
  • Birdbox Studio
  • HOI POLLOI
  • SUGAR FREE TV
  • Caviar Content
  • Imagination
  • Bang
  • Agile Films
  • Finger Music
  • Soft Target
  • Matter
  • Park Pictures
  • LS Productions
  • Short Films
  • Firecracker
  • Fat Lemon
  • The Dog's London
  • NTSH London
  • Blue Zoo
  • Envy
  • Crossfire Productions
  • Smuggler
  • Rumble
  • Greek Street Studios
  • Nice Biscuits
  • Nexus
  • Another Film Company
  • Furious Music
  • The Mill
  • Chief Productions
  • Biscuit Filmworks
  • Squire
  • Dark Energy Films
  • Iconoclast
  • Salt Film
  • Black Label Productions
  • Big Buoy
  • Blonde
  • Seven Productions
  • You Are Here
  • Massive Music
  • Speade
  • Lucky Strike Productions
  • Making Pictures
  • Pebble Studios
  • 1stAveMachine London
  • A-MNEMONIC Music Productions
  • Missing Link Films
  • 750mph
  • Don Productions
  • Cloud City Films
  • Fresh Film Productions
  • Grand Central Recording Studio
  • Familia
  • The Assembly Rooms
  • Feed Me Light
  • Odelay Films
  • Smoke & Mirrors
  • MJZ
  • Moxie Pictures
  • Tenthree Editing
  • Somesuch
  • Itdrewitself
  • Stripey Horse
  • 2AM Films
  • Little Dot Studios
  • Eclectic Sounds
  • THE LINE
  • We Folk
  • DesignStudio
  • ITN Productions
  • Archer's Mark
  • Quiet Storm
  • Mad Cow Films
  • Happy Finish
  • Skunk
  • Park Village
  • Sparklebop
  • London Alley
  • Knucklehead
  • Riff Raff Films
  • Animated Storyboards
  • Love
  • Upstart Films
  • 76 Ltd
  • Jogger Studios
  • Jelly
  • Whitehouse Post
  • Bullion
  • Weilands
  • Rankin Films
  • Studio Yes
  • Armoury
  • The Wagon
  • Rogue
  • Metropolis Films
  • Glassworks
  • Noise Films
  • Rushes
  • Red Knuckles
  • Annex Films
  • Wave Studios
  • Radical Media
  • Studio Private
  • Klein & Sons
  • Tomboy Films
  • nineteentwenty
  • Webber Represents
  • Salt.tv
  • HunkyDory
  • De Wolfe Music
  • Soho Square Studios
  • Royle Productions
  • Work
  • Loki
  • Good Film Company
  • AND Production
  • My Accomplice
  • Nexus Interactive Arts
  • HANraHAN
  • Burger
  • Serious Pictures
  • Furlined
  • 3angrymen
  • Gorgeous
  • Electric Theatre Collective
  • Mcasso Music Production
  • Cherry Films
  • Casual Films
  • Audio Network
  • Leland Music
  • Scramble
  • Sonny London
  • Prettybird
  • Mario Testino+
  • Beautiful Productions
  • Marshall Street Editors
  • Thomas Thomas Films
  • CANADA London
  • White Noise
  • Smith and Jones Films
  • Acne
  • Believe Media
  • PI Film Network
  • Cut + Run
LATEST NEWS
24TH MARCH

Report | 'What Advertisers Should Know About Agency In-house Production Units' at Advertising Week Europe

We are working to ensure that advertisers understand that an agency bidding itself against independent production companies disadvantages them as well as production companies because what appears to be an open and fair competition for their work isn’t.

We are confident that shining a light on the practice will lead most, if not all advertisers to conclude that their best interests- their value objectives- are served by the open market- by three independent production companies bidding for their work, on the basis of their expertise, in the treatment and production methodology and on price. 

As part of that, we presented a session at Advertising Week Europe this week entitled “What advertisers should know about agency in-house production units”.

There is now a report on the session on the Beak Street Bugle.

Campaign and Ad Age also reported on the session.

You can also watch the session here, along with replays of all the sessions at Advertising Week Europe.

 

16TH MARCH

David Reviews & APA Craftworks | 22nd March, 2.30pm at LSE

Join The APA & David Reviews for the next CraftWorks on 22nd March at LSE from 2.30pm - 4.30pm. The event will be compered by David Reviews editor Jason Stone, with a drinks reception after. In store for this session:

THE CRAFT PANEL - THIS GIRL STILL CAN

Sport England and FCB Inferno join Somesuch's Kim Gehrig to talk about the second instalment in the campaign that aims to get women thinking about health and exercise.

THE CROSSOVER CLUB

SKUNK's Jim Hosking will talk about his cult hit 'The Greasy Strangler' and his next feature 'An Evening with Beverly Luff Linn'.

CHARLES MUZARD

76's latest signing will be showcasing his comedy short P-00.

HOMESPUN YARNS

Stitch Editing will be announcing the theme for this year's Homespun Yarns short film competition as we take a look at last year's winner in the company of its director Thomas Ralph.

INTRODUCING... DANNY CAPOZZI

We'll be chatting to Aardman's Danny Capozzi about a fun short film he made recently and showing it in full.

THE REUNION

Former Guardian editor Alan Rusbridger, director Ringan Ledwidge and producer Davud Karbassioun will talk about the 'Three Little Pigs' film they made for the newspaper in 2012.

The venue: LSE Student Union at 1 Sheffield St, London WC2A 2AP. AKA Saw Swee Hock Student Centre.
Date: Wednesday, 22nd March.
Time: 2.30 - 4.30.
Tickets are £20+VAT.

14TH MARCH

Philipp Schuster joins AWE panel | Tues 21st March @ 14:00

Philipp Schuster, Business Partner for Global Procurement Marketing for Agencies at Bayer, will be joining the panel on the IPA Stage on Tuesday 21st March at 14:00 to disuss 'What Advertisers Should Know About Agency In House Production Units'. 

Along with Dominic Mills from Mediatel, Tina Fegent - Marketing Procurement Consultant, Claire Randall of Clarie Randall Consulting and APA's own Steve Davies, Schuster shall be joining the discussion on the pros and cons clients should be aware of when considering working with an in house production unit. 

If you haven't booked your pass yet, don't forget to use code 'APA30OFF!' for 30% off your pass price. 

10TH MARCH

The APA VR Experience | AWE 21st - 23rd March 2017

As part of Advertising Week Europe 2017, APA will be hosting a station of VR experiences from some of our most ingenuitive members. 

If you're at AWE 2017, being held at Picturehouse Central in Piccadilly again this year, stop by and have a go at one of the expereince on offer. 

If you are planning on attending AWE but haven't got your pass yet, use code 'APA30OFF!' to get 30% off the cost of your pass. 

 

7TH MARCH

The APA at AWE | 21st-23rd March 2017

Tuesday 21st March 14:00

IPA Centenary Stage

What Advertisers Should Know About Agency In-House Production Units

Advertising agencies use independent production, post and editing companies to produce their commercials in order to get the best talent, work and price for their clients. Except sometimes they don't, as they shore up profits by deciding to persuade advertisers to let them do the work themselves. Clients need to know the pros and cons of this route, in terms of quality and value, to make an informed decision. Why would a monopoly agency supplier beat the market where there is a surfeit of talent and price competition?

This session will be revelatory for brands seeking the most effective advertising at the best price. Agencies, whose own margins are under threat, are responding by trying to seek to keep work in the building or group.

Agencies may talk to clients about synergies, when selling in house production capabilities- the making of commercials and content inside the agency- but why would that ever provide better value than the open market for production, which is over supplied with talent?

 21st-23rd March

Picturehouse Central Mezzanine

APA will also be hosting an Interactive Station through out the week at Picturehouse Central, where member companies will be showcasing the newest work being made in their studios, by the top talent in VR and AR.

Thanks to our friends at Advertising Week Europe we can share the discount code 'APA30OFF!'  with you, that will give you 30% off your pass purchase. 

 

6TH MARCH

Congratulations to the IPA on its centenary

 

The IPA is celebrating its centenary this year. The centre piece of its celebration is a series of events from Thursday (9th) to Sunday (12th) this week, most of which are at The Old Truman Brewery,  E1.

Events include: 

Pop goes the Ad break –  Thursday 9th March, 7.30pm - 9.30pm.

Sir Alan Parker interviewed by Sam Delaney with a screening of Bugsy Malone to follow. Sunday 12th March, 6.30pm - 8.30pm.

They are free for APA members if you put in the code “APA” when booking tickets.

2ND MARCH

AdWeek Europe | 20th - 24th March | Offer for APA Members

AdWeek Europe is back at Picturehouse Central from Monday 20th - Friday 24th March 2017. AdWeek is a great opportunity for APA members to gain new perspectives on issues and trends in the wider industry and also a chance to interact with media agencies, clients & brands. We are supporters of the event and are represented on the Adweek Europe Board.

As sponsors, we are able to give a limited number of Delegate Passes for the week to members. If you would like to reserve one, please email kati@a-p-a.net
NB: Due limited number of passes, we unfortunately have to restrict reservations to 1 per company. Please note demand is likely to exceed supply and we would ask that anyone requesting a ticket attends a minimum of five sessions, to ensure APA members get maximum benefit for our sponsorship.

Alongside our own events, below are some suggestions for others that are taking place throughout the week that may also be of interest for APA members. 

 

 

 

27TH FEBRUARY

APA Invites WPP, Omnicom & Publicis to Commit to Open Market Bidding Only

In a new piece entitled “More Countries Join Call for Stricter Production Rules” in Campaign, the latest news on the in house agency issues is reported- that producers in the US, France and Germany have all called for agencies to either undertake production work themselves or bid independent companies to do it but not to bid themselves against independent production companies because of the inherent unfairness of the agency being both competitor for the work and judge of who gets the work.

In the piece the APA invites WPP, Omnicom and Publlicis declare that they won't bid independent production companies against their own in house units.

27TH FEBRUARY

French Independent Commercial Producers' Volatile Indignation

French production companies have signed an open letter entitled “Unfair practice among France’s advertising agencies” as part of a worldwide rebellion by production companies against being bid against in-house agency production units because of the inherent unfairness of the agency both being a bidder and the judge of the winning bid (as set out in the APA member’s open letter, which appeared in Campaign).

See a full translation of the Stratégies article HERE & The Le Figaro article (French) HERE & click the Stratégies image below to read the original article, "Le coup de gueule des producteurs Indepéndants".

Liberté, égalité, fraternité!