The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • FRIEND
  • Burning Reel
  • Partizan
  • Whitehouse Post
  • Outsider
  • UNIT
  • Momoco
  • Nucco Brain
  • Bang
  • Madam
  • Passion
  • Bare Films
  • Joyrider
  • Hotspur and Argyle
  • Good Egg HQ
  • MindsEye
  • Grand Visual
  • Soft Target
  • Media Monks
  • Absolute Post
  • BOLD
  • MPC
  • Stink
  • Independent Films
  • The Quarry
  • Factory Studios
  • Blac Ionica
  • B-Reel Films
  • The Sweet Shop
  • SIREN
  • Steam Media
  • Tenthree Editing
  • The Operators
  • Framestore
  • Pretzel Films
  • Blink
  • Ground Control
  • Annex Films
  • Strange Beast
  • Art & Graft
  • Artists & Engineers
  • Envy
  • Clearcut Sound
  • Mikros Image
  • RSA Films
  • Ursus
  • Missing Link Films
  • Aardman Animations
  • Locomotion
  • Nice & Polite
  • GOLDSTEIN
  • Helen Langridge Associates (HLA)
  • Angell Sound
  • Crossfire Productions
  • Neon Pictures
  • Rumble
  • Serious Pictures
  • Nice Shirt Films
  • Believe Media
  • Mummu
  • Just So
  • Audio Network
  • The Distillery
  • Black Label Productions
  • Not To Scale
  • Another Film Company
  • Coffee&TV
  • Caviar Content
  • Taylor James
  • Park Pictures
  • Fat Lemon
  • Found Studio
  • Forever Pictures
  • Wave Studios
  • Gotgotneed
  • Casual Films
  • MJZ
  • Smoke & Mirrors
  • Okay Studio
  • Webber Represents
  • Jungle Studios
  • Evoke Films
  • Nexus
  • Tomboy Films
  • The Mill
  • Studio Yes
  • Short Films
  • Happy Means Content
  • MESHES
  • The Dog's London
  • Freefolk
  • Seven Productions
  • Lola
  • Across the Pond
  • Bullion
  • Acne
  • CherryCherry VFX
  • nineteentwenty
  • Silverfish
  • Glassworks
  • Dingo Bill Productions
  • Sonny London
  • Soho Square Studios
  • Strangelove
  • Firecracker
  • White Noise
  • Moxie Pictures
  • Little Fish Films
  • Smith and Jones Films
  • Eclectic Sounds
  • Fresh Film Productions
  • LS Productions
  • A-MNEMONIC Music Productions
  • Raised By Wolves
  • Mad Cow Films
  • Quiet Storm
  • Metropolis Films
  • 1stAveMachine London
  • NOMINT
  • Academy Films
  • Intro
  • Thomas Thomas Films
  • Speade
  • SUGAR FREE TV
  • Picasso Pictures
  • Hungry Man
  • Mario Testino+
  • Finger Music
  • UNIT 9
  • Blonde
  • Feed Me Light
  • Sneezing Tree Films
  • Big Buoy
  • Grand Central Recording Studio
  • Knucklehead
  • Iconoclast
  • Studio Private
  • Massive Music
  • Riff Raff Films
  • Marshall Street Editors
  • HOI POLLOI
  • Noise Films
  • Stitch Editing
  • Salt.tv
  • Vermillion Films
  • Chief Productions
  • O Positive
  • HunkyDory
  • Upstart Films
  • Bigballs Films
  • HANraHAN
  • Birdbox Studio
  • Cut + Run
  • London Sessions
  • Studio AKA
  • Gorgeous
  • Soviet Science
  • Love
  • 3angrymen
  • Itch Film
  • Habana Creative
  • MTP
  • THE LINE
  • Little Dot Studios
  • The Assembly Rooms
  • Rankin Films
  • 76 Ltd
  • Greek Street Studios
  • Rushes
  • Jelly
  • Motion Picture House
  • Nice Biscuits
  • Pulse Films
  • Chrome Productions
  • Great Guns
  • Prettybird
  • De Wolfe Music
  • 750mph
  • Cherry Films
  • Archer's Mark
  • Agile Films
  • Don Productions
  • Scramble
  • Dark Energy Films
  • Odelay Films
  • Somesuch
  • Final Cut
  • Biscuit Filmworks
  • Klein & Sons
  • Cloud City Films
  • Itdrewitself
  • Beautiful Productions
  • Smuggler
  • DesignStudio
  • Park Village
  • Lucky Strike Productions
  • The Wagon
  • London Alley
  • Matter
  • Burger
  • Good Film Company
  • Pebble Studios
  • Weilands
  • Furlined
  • Stripey Horse
  • Mcasso Music Production
  • Loki
  • Jogger Studios
  • CANADA London
  • Sparklebop
  • NTSH London
  • 2AM Films
  • We Folk
  • PI Film Network
  • Leland Music
  • Imagination
  • Blue Zoo
  • Happy Finish
  • Rogue
  • Skunk
  • Radical Media
  • My Accomplice
  • Nexus Interactive Arts
  • Animated Storyboards
  • AND Production
  • Familia
  • Creative Blood
  • P For Production
  • Bootleg Films
  • Red Knuckles
  • You Are Here
  • Squire
  • Making Pictures
  • Armoury
  • Trim Editing
  • Salt Film
  • Royle Productions
  • Furious Music
  • Work
  • Electric Theatre Collective
  • Wanda
  • Rattling Stick
LATEST NEWS
5TH JANUARY

Full APA Members Meeting | 18th Jan, 9am, Courthouse Hotel

You are invited to an APA Members meeting at 9.30am on Wednesday 18th January 2017 at the Courthouse Hotel, 19 - 21 Great Marlborough St, Soho, London W1F 7HL.

Tea and coffee will be available from 9am.

The purpose of the meeting is to bring you up to date with our plans for 2017 and how you can be part of them and to update you on key issues.

We look forward to seeing you on the 18th.

 
3RD JANUARY

Happy New Year and welcome back!

We're planning more events than ever this year and these are the key events for your diary- Masterclass, Future of Advertising, our events in Cannes, and the APA Show- to which we shall be adding updates throughout the year.

 

 

19TH DECEMBER

US Investigation into Ad Agencies gathers pace!

Further to our recent post attaching the Wall Street Journal report into the US Justice Department into in house agency production, the investigation is gathering pace:

Article: Why The Investigation Into In House Agencies Is A Big Deal

As you can see, the Publicis Groupe received a subpoena on 14th Dec.

Given, as the article explains, the track record of the prosecutor, whose previous investigation into some agencies practices in print production led to convictions and, in some instances, to prison sentences, this is a very big deal.

Our view remains that bidding independent production and post against an in house production co/facility is wrong- it’s inherently flawed.

Many agencies in the UK share that view but some do not, or have not to date.

The IPA have indicated that will be issuing guidelines to their members. We hope they will simply say “don’t invite  independent production and post production companies to bid where you (as an agency) intend,or contemplate you might, do the work yourself.” 

We will circulate the guidelines when the IPA have finalised them.

7TH DECEMBER

Wall Street Journal Report | Agencies Investigated By Justice Department

 http://www.wsj.com/articles/justice-department-investigates-rigging-of-contracts-in-advertising-industry-1481046420.

As you can see from The Wall Street Journal Report above, the US Justice Department are investigating advertising agencies as to whether the bidding process for production and post production is rigged. The concern of the Justice Department is that agencies are soliciting higher bids from independent production companies and post production companies, to justifying awarding work to their in house units.

As you know, we have advocated not bidding against in house production and post production- and asking up front if in house is bidding. Some agencies in the UK are clear that they won’t ask independent production and post production companies to bid against them because they consider such practices unfair. Some do seek bids from independent production and post production companies though.

The bid from an independent company wastes that company's time and resources and gives credibility to the in house bid and price. An inflated bid does not have to be sought- it could be more subtle than that, with the independent company simply given less information as to the client’s budget, so it naturally comes in at a higher price than the in house bid or the in house bid can be changed in the light of the independent bids.

Ultimately, it is up to clients how they spend their money but the message we take to them is that if they are advised by their agency to use their in house production company or other facilities, they should question why that will be better for them than accessing the hugely competitive open market, generating great competition on expertise and price- which in our view will always deliver the best value because that is how a competitive market operates.

6TH DECEMBER

APA Christmas Party | Photos online!

Last night over 400 people joined us on the roof of The ACE Hotel to kick start the festive season at our Christmas Party! Thanks to all those who came and to Clara & the team at The Location Guide for all their help.

Photos are now online HERE.

 

 

1ST DECEMBER

The APA at FOCUS | 6th & 7th Dec, Business Design Centre Islington

FOCUS is returning on 6th/7th Dec at the Business Design Centre in Islington. This year, with an all new format including 30+ FREE sessions, workshops and discussions from over 90 contributors, there are lots of reasons to register and get inspired.

 

SUSTAINABILITY: HOW DO WE INCREASE COLLABORATION ACROSS THE CREATIVE SCREEN INDUSTRIES?  Tues 6th Dec, 2pm-3pm.

AdGreen's relatively young movement will be in the spotlight along with similar initiatives in related sectors: BAFTA's Albert and Greenshoot. They'll also be joined by Amy Lemisch, the Executive Director of the California Film Commission, and moderated by Dr Laurence Sargent of Sargent-Disc, which has recently launched its digital production office tools, enabling more people to work paperlessly on their production.
Those participating in the session are looking at how to collaborate on a cross-industry policy, and adopt a joined-up approach to sustainability within production, both behind the scenes and encouraging green behaviour on-screen.

 

THE PHENOMENON OF THE CHRISTMAS COMMERCIAL - Tues 6th Dec, 2pm - 3pm

The Christmas commercial has become more creative and ambitious. Every year the stakes get higher. Getting it right has become the holy grail of British advertising and getting it wrong can be a disaster. In this session a panel, led by Editor of The Beak Street Bugle Alex Reeves, will discuss the dos and don’ts of the Christmas commercial.

Speakers:


James Rouse – Director, Outsider


James Studholme – Managing Director, Blink


Panos Louca – Producer, adam&eveDDB


Chaka Sobhani – CCO, Leo Burnett

 

CRAFTWORKS – A POSITIVE CURATION OF CREATIVITY - Wed 7th Dec, 2pm - 4pm

The APA & David Reviews will bring you an afternoon filled with talks on creativity, by those who have played a part in producing some of the most memorable ads in the industry. Editor, Jason Stone will present this two hour session, delving into the relationships and approaches to work that have led to such advertising successes.

Speakers include GiffGaff's Tom Rainsford & Abi Pearl, EP of Riff Raff, Matt Fone, Kate Taylor from Skunk talking about her latest roster addition, Ehsan B; Lee Pavey of Electric Theatre Collective talking us through some of the 'extra curricular' projects his team are undertaking and the team behind the 2008 Cadbury Gorilla will be reunited!

 

Read their Useful Guide for Commercial Folks HERE. All talks are completely free and filled with inspiration and creativity aimed at making your international shoots more cost effective and exciting.

29TH NOVEMBER

APA Masterclass 2017 | Applications closed!

The applications for the APA Masterclass 2017 have now closed. Thank you to all that applied & congratulations to the 107 students that made it on to the course. As with every year, there was a very high standard of applications & we look forward to meeting you all next Febuary!

The course will take place 9am - 6pm, 13th - 17th Feb 2017 at the University of London Union, Student Central, Malet St, London WC1E 7HY.

29TH NOVEMBER

Report | The APA Collection Amsterdam Screening

Last Thursday saw the APA Collection 2016 make its way over to Amsterdam to share the UK’s top commercial work with an audience made up of the Dutch advertising, marketing and production industries. 

Every year the collection is well-travelled, screening to audiences across the world; Russia and China so far this year to name a few. For 2016 the APA decided it was time to add Amsterdam to the list, acknowledging the city’s importance as the centre for pan-national advertising in continental Europe. With over 150 Dutch guests present and a large amount of British member companies flying over for the event too, the evening proved a success. 

Some of our members already have strong relationships with companies out there, and with the introduction of the APA Collection screening, the event proved fruitful in creating opportunities for them as well as those new to the market to build links further through organising meetings with agencies around the day of the event and then showcasing further British talent through the collection screening. 

Aside from the screening itself, MPC provided VR experiences, which allowed the guests to get hands-on with some of the work being produced in the UK - in this case literally as users were able to stroke the foxes, badger and hedgehog from John Lewis’s #BustertheBoxer Christmas ad, as well as encouraging all sorts of trampoline gymnastics. 

A huge thank you to all of the British companies that came out to support the event, and to Shots, Source Creative, Artbox and Finch Factor for helping to spread the word. 

Also thanks to UKTI, whose involvement with the event and continued support of APA’s aim to spread the word internationally on the work our members make, is deeply appreciated. 

 

15TH NOVEMBER

APA Collection Screening in Amsterdam - 24th Nov '16

We're pleased to announce that for the first time the APA Collection will be screening in Amsterdam on the 24th November. 

We're inviting Amsterdam agencies and of course APA members are welcome too. Just email rsvp@a-p-a.net to reserve your place. 

Amsterdam represents an important market for our members, and our screening will help to promotoe the expertise of our members to the city's advertising industry.