Love at First Flight – An Insight into the Making of Great Ad
Jan 25, 2010 - 12:23 AM
Once again here at the APA we have been busy developing films to help the new 2010 Masterclass students to get a more comprehensive picture of the production process and the course kicked off with this film directed by James Henry at Love with interviews from RKY&R creative team Pip Bishop and Chris Hodgkiss, RKY&R agency producer Tim Page and Partizan Producer David Stewart talking about their roles on the Virgin Atlantic commercial Love at First Flight to celebrate the airlines 25th anniversary.
Filed under:NewsCategories:Masterclass | News
From Script to Screen an APA Guide to Production
Jan 20, 2010 - 11:00 PM
The APA has created a Guide to production as part of the 2010 Masterclass, directed by Jan Hesse at Production International we have developed a training film about the production process hearing from some great people within the industry. This film was made for the 2010 Masterclass students however here is a trailer for the film which will be given out on Monday 25th January, the film will be show on the website in weekly installments.
Filed under:NewsCategories:Masterclass | News
Currency risk management for production companies
Feb 02, 2010 - 04:13 PM
With budgets tight, more work originating overseas, in addition to production overseas, and the increased volatility in currency markets we have seen over the last 18 months, making the best foreign exchange arrangements is important to to the financial viability of a production.
We are pleased to announce that we have teamed up with one of the leading foreign exchange brokers in the UK, World First to help you plan how best to protect your productions from currency fluctuations. World First are focused on production companies, so they understand your business and can offer helpful advice up front e.g on the rate to use in your budget and then, if/when the production is confirmed, they can structure your funds to make sure you are protected against currency market movements.
The service can also save you money by providing better exchange rates than those offered by the banks (which can cost as much as 3-5% more). The banks may also charge transaction fees and receiving charges. World First will endeavour to provide you with the best possible exchange rates.
World First are already working with a number of APA members.
For further information visit http://www.worldfirst.com/filmandmedia
Christopher Birts tel: 020 7801 1061 Harriet Mitchell tel: 020 7801 9052 Dan Harden tel: 020 7801 9054
e-mail: .(JavaScript must be enabled to view this email address)
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IPA Bellwether report: the outlook improves
Jan 20, 2010 - 10:56 AM
The IPA has published its first Bellwether report of 2010.
They ask 300 marketing directors about their marketing budgets for the next quarter.
The report shows that in Q4 2009, marketing budgets were revised downward for the ninth quarter in succession but the downward revision was much shallower than previously. That was reflected in the increased confidence in their businesses financial prospects of those surveyed.
The report also indicated that marketing budgets for 2010 have been set higher than actual spend in 2009.
Of the fall in marketing budgets in Q4 2009, main media, which includes TV was the worst effected category i.e. It showed the steepest decline, while internet budgets were revised upwards.
To see the full picture, go to http://www.ipa.co.uk to purchase the Bellwether report.
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APA iPhone Application
Jan 11, 2010 - 04:13 PM
iPhone App for the APA Collection and your showreels
We are delighted to announce that through our partnership with SohoSoho, an iPhone App has been launched which will enable the APA Collection and APA members showreels on SohoSoho to be downloaded to the iPhone. That will enable viewing of them at a time convenient to the viewer and without depending on an internet connection.
The SohoSoho App is now available to download at the Apple App store.
Please see PDF for more details.
Download PDF: APA iPhone ApplicationFiled under:NewsCategories:News
