The Celebrating Black Creatives Showcase at Reframe 2025

As part of our APA Black History Month initiative, we held the second annual Celebrating Black Creatives Showcase at Reframe 2025 – the APA’s DEI & Wellbeing event in partnership with the IPA, ISBA, and the Advertising Association.  

The Showcase was held in partnership with BlackFrame, an initiative aimed at promoting the visibility and community of Black artists in the UK animation industry. BlackFrame presented their initiative and how they provide a vital platform for building relationships, sharing experiences, and creating new opportunities for Black professionals.  

The Celebrating Black Creatives Showcase featured work from the BlackFrame animation community, as well as work from a range of roles: Directors, Movement Directors, Photographers, Editors and DOPs. The Showcase reel included a variety of work from innovative storytelling and unique commercials to documentary-style works. 

The APA and its member play an essential role in advancing diversity and inclusion within our industry. Black History Month inspires our ongoing commitment as a membership to raise awareness of the contributions, challenges, and achievements of Black creatives from various cultures and backgrounds. 

We will continue to: 

• Encourage diverse hiring practices 

• Support environments where diverse stories are nurtured 

• Provide equitable opportunities for Black professionals  

Our goal is to cultivate authentic and representative content that resonates with audiences worldwide. For more insights on how we engage with Black History Month meaningfully and how you can support industry-wide DEI efforts, please click here. 

The APA and its members are committed to increasing the representation of talent from groups that are currently underrepresented in the commercials production industry. We hope to continue creating events and spaces like this to promote voices in our industry, which truly represent the audiences we aim to engage. We want to thank all the participants of the Showcase, our speakers including BlackFrame, and all attendees who made this event a success. Your support and enthusiasm are instrumental in creating positive change in our industry. 

Keep an eye out for future events and initiatives as we drive forward our goal of a more inclusive and representative industry.