Are you sitting in the marketing hotseat, tasked with drawing in leads? Do you feel like you are endlessly feeding hungry communication channels with the content required to stay fresh and top of mind?
If so, is all that hard work paying off?
Are you generating opportunities for growth or just fire-hosing your channels?
Our upcoming workshop ‘How To Build & Action A Marketing Strategy That Delivers Your Growth Plan’ takes place on Friday 7th July. This full day session will guide you through how to create a marketing plan from top to bottom. You will learn how to identify and set growth targets, how to create a channel strategy, how to make your messaging more compelling and how to prioritise your efforts for maximum return.
The workshop features a guest speaker – Mark Hardy – who has an impressive track record in delivering growth for some of the world’s most recognized brands including;
As CMO, Mark grew Viber over 900m users worldwide
As Marketing Director of Syco Entertainment/Sony Music Mark oversaw the global launch of ‘One Direction’ and delivered 50m record sales worldwide, he also directed the launches of Little Mix, Leona Lewis, Labrinth & Susan Boyle.
As Marketing VP for Europe at Sony Playstation Mark launched the PS3, The PlayStation Network, SingStar and created ‘The GT Academy’ (which won a Cannes Lions award for Integrated Media in 2012)
At The Walt Disney Company, Mark oversaw the UK launch of Disney and Pixar cinematic and home entertainment releases including Toy Story 2, A Bugs Life and Disney’s Dinosaur.
The workshop is discursive and interactive. You will be given tasks and frameworks throughout the day to get you thinking about your own marketing strategy and help you turn plans into action after the workshop.
By the end of the workshop, you will learn:
The key components of a marketing strategy
How to identify targets
How to set success metrics
How to prioritise your efforts
What best practice looks like
The course leaders, Janet Markwick and Rhona Glazebrook, are commercial consultants for both the APA and IPA. They designed the Get Set for Growth programme and led the previous Planning for Growth workshop which was highly valued by all delegates