We are thrilled to announce the winners of the highly-anticipated IDEAS Awards which took place yesterday at The Future of Advertising event. These awards recognize the best and most innovative projects created by our members in immersive (VR and AR), interactive, experiential technologies, and virtual production.

THE WINNERS

The Best Use of Virtual Production

AMV BBDO x Quite Brilliant | Bupa “Healthy Planet, Healthy People”

Innovation

Dimension Studio | Nars Cosmetics “Nars Power Players: Virtual Influencers for an Iconic Beauty Brand”

The Big Idea

Nexus Studios | Gorillaz x Google ‘Gorillaz Presents’