IDEAS 2020 Entries Are Open ??

Posted in News, tagged with Awards, Events, on January 23, 2020

The IDEAS Awards are the APA’s scheme to celebrate the brilliant and ground-breaking work being created within our membership in the world’s of immersive (VR and AR), interactive and experiential.


Entries are £50 + vat per entry.

Entries will close on the 12th February 2020

Interactive judging will take place at The Mill on the 18th February. 


Judges announcement to follow. 


The Categories

Best Augmented Reality Experience

The most creative and effective use of AR in a campaign or branded platform, using digital imagery and interfaces to merge with the real-world environment. This can be through filters, QR codes, lenses and/or other technology. 

Best Virtual Reality Experience

Most effective or creative use of VR or 360 degree video to facilitate an interactive experience for users in a game or real-time setting on behalf of a brand or product. 

Best Experiential Campaign/Branded Installation

A branded experience that engages users and creates more fans for the brand. This can be an event/series of events, a pop-up, a PR stunt or an interactive OOH execution. Success is measured by engagement, with this category ultimately looking at the effectiveness of the project. 

Tech for Good

Demonstrating excellence in using technology in a creative campaign, ideation or delivery for a good cause. You will show how you identified a specific audience need and created a piece of work that answers this brief in a way that pushes boundaries.


For advertising that sets a new bar for interactive campaigns, communication and content. We are looking for case studies that demonstrate the potential of digital and interactive communications to improve the customer experience, influence purchasing decisions and improve the fortunes of businesses. 

You will need to explain why you feel the work is innovative. 


All entries are automatically included for consideration in this category, with judges able to look at the project more broadly and consider the purity and creativity of the idea overall. 

The same work can be entered into multiple relevant categories, only being charged once. 


For more information on how to enter your work click on the Submission Guide below.