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About
Shift is a boutique editorial studio founded in early 2021 by editor Saam Hodivala.
Its creative roster is bolstered by the addition of senior editors Paul O’Reilly and Chris Coupland alongside rising talent Adam Buckmaster.
With a highly collaborative ethos and a keen ability to drive ideas further, Shift aims to bring a new level of creativity to the editing process.
LBB Newsfeed
L’Occitane Transforms Iconic Yellow Boxes Into Beacons of Festive Magic
‘The Light Catcher’ holiday campaign from MYGOSH reimagines L’Occitane’s iconic yellow boxes as a source of light
This Portuguese Energy Brand's Moving Family Story Lights Up Christmas
BAR Ogilvy's touching film reflects how energy that powers homes fuels memories, traditions, and connections through generations
Andy Murray Serves Up Deadpan Christmas as Walker’s Shortbread Gets Festive Superstar Treatment
New Commercial Arts launches its first festive campaign for Walker’s Shortbread
StopAccidentes Uses Fictional Deaths to Tackle Real Life Road Accidents
HeimatTBWA\ takes inspiration from popular TV show poster, instead crediting real people who have died in road accidents in Spain
Shaping Performance: Inside Hogarth’s AI Model for Relevance at Scale
From predictive intelligence to synthetic personas, Hogarth outlines an agentic AI-powered blueprint for production that avoids adding to the industry’s “sea of sameness”, writes LBB’s Alex Reeves
TD Switches on 10,000 Ideas at Union Station with ‘Innovation Lights’ Holiday Campaign
Campaign from Ogilvy showcases a structure made of LED lights with 10,000 individual twinkles, representing the 10,000 ideas from TD employees