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About
Shift is a boutique editorial studio founded in early 2021 by editor Saam Hodivala.
Its creative roster is bolstered by the addition of senior editors Paul O’Reilly and Chris Coupland alongside rising talent Adam Buckmaster.
With a highly collaborative ethos and a keen ability to drive ideas further, Shift aims to bring a new level of creativity to the editing process.
LBB Newsfeed
Inside the Jury Room: What Makes the US Finalists Immortal Contenders?
Following a jury day held in partnership with Chelsea Pictures, the jurors discuss why they believe the six US Finalists have the potential to be crowned ‘Immortal’
Interpublic and Momentum Worldwide Research Reveals In-Store Media's Untapped Potential
New global shopper study shows in-store experience has always been critical, just underutilised
All the Photos from The Immortal Awards US Jury After Party
See who got an exclusive look at the US Finalists at our screening and after party in New York
SCHWAP! Timothee Chalamet Needs You to Hear His Marketing Ideas
An seemingly leaked Zoom call turns out to be a genius stunt with a highly relatable depiction of advertising for upcoming A24 production ‘Marty Supreme’, writes LBB’s Laura Swinton Gupta
Purdy & Figg’s Scent Steals Christmas and Turns Santa Into Clean-Freak
The natural cleaning brand’s Christmas campaign launched with aplomb, with a festive film created by 10 Days London
Why AI Has Given Fergus Dyer-Smith His Hands Back
Stop judging AI by its weakest outputs and start considering the magic, M3 Labs' CEO Fergus Dyer-Smith says as part of LBB's AI Spy series