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About
Shift is a boutique editorial studio founded in early 2021 by editor Saam Hodivala.
Its creative roster is bolstered by the addition of senior editors Paul O’Reilly and Chris Coupland alongside rising talent Adam Buckmaster.
With a highly collaborative ethos and a keen ability to drive ideas further, Shift aims to bring a new level of creativity to the editing process.
LBB Newsfeed
Why it’s Time for More Female Creative Directors
The creative directors of Born Social, Amy Butterworth and Sam O’Kitchin, on why the wider industry needs more women in senior roles as part of the Off My Chest series
What You Missed at DesignThinkers Vancouver 2025
LBB’s April Summers reports on how the annual Association of Registered Graphic Designers event was a call back to humanity in the age of automation
Wise’s Foray Into the Canadian Market Is Working: Here’s Why
Scott Viohl, the brand’s regional marketing lead for North America, chats with LBB’s Jordan Won Neufeldt about the specific appeal of this country, and how this has translated into a second iteration of a campaign which started in October 2024
Pure Leaf and Lindsay Lohan Encourage Americans to Take Real Breaks This Summer
In a continued campaign with Lindsay Lohan, the brand unveils first-of-its-kind vending machine that encourages people to take a real break, offering Pure Leaf Iced Tea in exchange for their phones
Ian Mackenzie and Ryan Bullock Launch Indie Brand Performance Agency, Memory
Former McCann creative AI lead and FCB/SIX founder, and ex-CMO and Juliet president speak to LBB’s Addison Capper about launching an agency built to blend creativity, data and AI for measurable brand growth
DOOM™: The Dark Ages Launches Gaming World First at RHS Chelsea Flower Show
The Firepit Company and Miai+ brings demon-slaying drama to the world’s most iconic garden show