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About

Shift is a boutique editorial studio founded in early 2021 by editor Saam Hodivala.

Its creative roster is bolstered by the addition of senior editors Paul O’Reilly and Chris Coupland alongside rising talent Adam Buckmaster.

With a highly collaborative ethos and a keen ability to drive ideas further, Shift aims to bring a new level of creativity to the editing process.

LBB Newsfeed

Work of the Week: 01/08/25

Work of the Week: 01/08/25

This week’s best work includes two entirely different ads from Coinbase, a Nike tribute to England’s Lionesses, and an IKEA campaign centred around live mattress reviews by real sleep talkers, from Nord DDB, Ogilvy Canada, BBH USA, and more

This Charity Reminded Canadians that 2SLGBTQ+ Hate Isn’t Just a Thing of the Past

This Charity Reminded Canadians that 2SLGBTQ+ Hate Isn’t Just a Thing of the Past

VML Canada’s Allen Kwong and Egale Canada’s Jennifer Boyce chat with LBB’s Jordan Won Neufeldt about their Pride campaign, and how they cut through at a time when people have grown desensitised to messages about rising tides of hate

Ontario Cannabis Store Appoints Proof Experiences Experiential AOR

Ontario Cannabis Store Appoints Proof Experiences Experiential AOR

Proof Experiences’ Kelly Power, alongside Ontario Cannabis Store’s Jenna Valleriani and Kimberly Lang tell LBB’s Jordan Won Neufeldt about this new relationship, and how they’ll be working together to help the brand better connect with Ontarians

Tony Hawk, Zeb Powell, Josh Duhamel and Maggie Thurmon Join CarGurus' Big Deal Show

Tony Hawk, Zeb Powell, Josh Duhamel and Maggie Thurmon Join CarGurus' Big Deal Show

Multi-platform content series from Bindery and director Paul Scheer reframes the car buying experience with relatable celebrity moments

For Michele Nagy, You Can’t Assemble a Puzzle Without Understanding the Pieces

For Michele Nagy, You Can’t Assemble a Puzzle Without Understanding the Pieces

The Frame48 motion editor looks back on her best work, and reflects on her sources of inspiration, as part of LBB’s Finely Sliced series

"Clear Umbrella Leadership": Matt Garcia’s Guide to Leading with Kindness

President of The Sasha Group, a VaynerX agency, on how his management philosophy has evolved to help his team have fun, and his clients adopt a ‘Yes, and…’ mindset, writes LBB’s Ben Conway