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2-20 Scrutton Street
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EC2A 4RJ


About

Shift is a boutique editorial studio founded in early 2021 by editor Saam Hodivala.

Its creative roster is bolstered by the addition of senior editors Paul O’Reilly and Chris Coupland alongside rising talent Adam Buckmaster.

With a highly collaborative ethos and a keen ability to drive ideas further, Shift aims to bring a new level of creativity to the editing process.

LBB Newsfeed

Work of the Week: 05/12/25

Work of the Week: 05/12/25

This week we spotlight a special delivery from Save the Children; the biggest and best in UK music for Spotify; and why Coopers Brewery is 'Reserved for Good Mates'

TogetherWith Spotlights Panther Coffee’s 15-Year Anniversary and Product Launch

TogetherWith Spotlights Panther Coffee’s 15-Year Anniversary and Product Launch

From a standout Miami herald retrospective to the launch of Panther Cuvée, TogetherWith celebrates the Miami roaster

Almond Board of California Names Grey New York Agency of Record

Almond Board of California Names Grey New York Agency of Record

The agency will spearhead ABC’s global marketing efforts, including a new brand campaign in 2026, leveraging the full strength of WPP

Nadine Labaki Joins The Red Sea International Film Festival 2025 Jury

Nadine Labaki Joins The Red Sea International Film Festival 2025 Jury

Nadine joins the festival jury, headed by Oscar winner director Sean Baker

“Be Surgical with Your Targeting”: How Citizen Relations Is Redefining Gen Z Marketing

“Be Surgical with Your Targeting”: How Citizen Relations Is Redefining Gen Z Marketing

Following the release of The Gen Z Collective, global CEO Nick Cowling walks LBB’s Jordan Won Neufeldt through the research behind the report, and why this demographic is best understood as multiple personas, each with their own marketing needs and wants

Letters to Santa? Snapchat Research Reveals Gen Z’s Surprising Nostalgia for Handwritten Notes

Letters to Santa? Snapchat Research Reveals Gen Z’s Surprising Nostalgia for Handwritten Notes

While social sharing dominates modern wish list sharing, nostalgia is driving young adults to put pen to paper, Snap’s Rachel Levy tells LBB’s Laura Swinton Gupta