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About
Shift is a boutique editorial studio founded in early 2021 by editor Saam Hodivala.
Its creative roster is bolstered by the addition of senior editors Paul O’Reilly and Chris Coupland alongside rising talent Adam Buckmaster.
With a highly collaborative ethos and a keen ability to drive ideas further, Shift aims to bring a new level of creativity to the editing process.
LBB Newsfeed
The More We Get Together: Scoring a Very Canadian Story
With music playing an integral role in the creative payoff, LBB’s April Summers sits down with Vapor Music executive creative director Joey Serlin to explore how the score makes this car ad feel authentically Canadian
Dave Meyers on Celebrating African Pride with Burna Boy’s ‘For Everybody’
Speaking with the revered music video director LBB’s April Summers learns how, when cultural curators align, a global anthem becomes an act of pride and joy
Are These the Best Super Bowl Ads Ever?
An almighty, free-to-view selection of some of the most iconic Big Game commercials ever
“The UK Needs to Get Off Its High Horse” About Influencers
Ogilvy’s EMEA head of influence Imogen Coles called on Britain’s advertising industry to embrace the benefits of influencer marketing at LEAD
Prophet Launches Agentic AI Platform MAIA
Tech-agnostic platform unites best-of-breed AI models, tools, and autonomous agents to unlock uncommon growth opportunities through Augmented Intelligence
Novo Nordisk Takes the Guilt Out of Weight Loss with Wegovy Super Bowl Debut
M&C Saatchi Group North America and O Positive create a celebrity-led film starring Kenan Thompson, DJ Khaled and John C. Reilly that imagines taking a pill to make life’s challenges easier, writes LBB’s Addison Capper