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shiftpost.tv
+44 (0) 207 459 4033
Studio 16
Shoreditch Works
2-20 Scrutton Street
London
EC2A 4RJ
About
Shift is a boutique editorial studio founded in early 2021 by editor Saam Hodivala.
Its creative roster is bolstered by the addition of senior editors Paul O’Reilly and Chris Coupland alongside rising talent Adam Buckmaster.
With a highly collaborative ethos and a keen ability to drive ideas further, Shift aims to bring a new level of creativity to the editing process.
LBB Newsfeed
Melanie Bridge: AI Didn't "Make" McDonald's Christmas Ad. We Did
Sweetshop's CEO writes, "This script was always designed for AI, not as a gimmick, but because the scale simply couldn’t exist in live action without a monstrous budget and a freezing European winter shoot"
303 MullenLowe Rebrands to 303 as Omnicom Retires Brand Globally
While the IPG-owned MullenLowe is sunset, the agency is majority-owned by Attivo in AUNZ, LBB's Brittney Rigby reports
Rhett D’Arrietta Joins Reel Factory Roster
He said he loves the prodco's "creative collaborative approach to making things"
“When Done Right, It’s Magic”: Heather Gardner Waves the Flag for Sonic Importance
Having recently made Billboard’s influential 40 Under 40 list, LBB’s April Summers catches up with Vapor’s ‘musical matchmaker’ after a busy few months on the road
Why Human Connection Will Matter Even More in the Age of AI
Blacksmith co-founder Charlotte Arnold weighs in on the power of tribes, trust, and in-person moments in an era of AI acceleration
Berlin Campaign Questions National Food Council Representation
The 'Who Decides Food?' initiative highlights concerns that the industry-heavy council may not serve everyday Australians' needs