Nmatic AI Ltd

About

We’re a pioneering AI first creative production studio who take an AI first approach to the work we do. We seamlessly blend Generative AI with traditional creative and production methodologies, delivering work that is faster, smarter, and more cost-effective – all while ensuring full ownership with rights clearances as standard, and an ethical AI approach.

Everything is created by our award-winning team all of whom have craft production backgrounds from within production and leading creative agencies. We work on an AI first basis – meaning we only us AI where it can be as effective or better than traditional methodologies. What this means in practice is that we do a lot of hybrid work which blends live action with CGI and AI. At the heart of what we do is a commitment to delivering the highest quality work.

In terms of productions we recently won a TVC commission that we will be producing with Emmy award winning director Jonathan Jones. That TVC is a hybrid production that uses AI to supplement elements of CGI. The bulk is in camera. We are also delivering work for brands such as Warner Bros, Dyson and Sonova. A sideline of what we do is training – we recognise that there are skills gaps and we believe strongly that craftspeople need to master AI. We also make animatics for brands.

The company was set up by Nick Price in 2024. He is an award-winning production entrepreneur, specialising in content production across marketing, tech, AI, broadcast entertainment, and publishing. Perhaps most notably whilst at AMV BBDO he founded & scaled Flare BBDO into 20 markets. Whilst he ran Flare it won over 300+ industry awards, including 3 Grand Prix and a Black Pencil.

He was also Managing Director of Production House Chimney Group (now Orb), and set up and ran in-house for Havas in the UK. Prior to that he produced TV shows, working from well known TV companies such as TwoFour, TalkBack, and Diverse Television.