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LBB Newsfeed
Rethink’s Jon Legere Wants In-House Production to Inspire More Ambitious Work
Rethink’s first-ever chief production officer speaks to LBB’s Ben Conway about joining the agency, his plans for its in-house production capabilities, and why independence is an advantage
Talking Treatments Returns for Its Second Round
The event will take place on March 26th 2026, at Second Home Spitalfields, London, commencing at 6pm
The Feed: Snap, Reddit and Uncovered to Speak at London Launch Event
Little Black Book’s Matt Cooper to host the panel on March 24th, also featuring Sergio Lopez, global CEO of event partners Omnicom Production
Sir John Hegarty: Advertising’s Problem Is that “Creative People Aren’t at the Top”
The ad legend told Dave Dye why data-obsessed marketing is failing, why taste matters more than ever, and how true craft elevates brands into culture, LBB’s Alex Reeves reports
The Rise of Zombie Brands
John Long, ECD at Digitas and author of book ‘Zombie Brands’ on how technology stripped brands of their humanity and why marketers must relearn emotion and distinctiveness to bring them back to life
Allied Global Marketing Secures 19 Nominations at APMC Star Awards 2026
Allied recognised across experiential, integrated and brand activation categories for standout client work






