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LBB Newsfeed
How Coca-Cola Canada Evolved Its Balikbayan Offering with a Trip to the Philippines
The team from WPP Open X, led by VML, as well as TA2 Sound + Music’s Steve Gadsden chat with LBB’s Jordan Won Neufeldt about the third evolution of this holiday campaign, and why this year, they upped the ante by journeying overseas
LBB Editorial on the Middle East and Africa: Must Reads of 2025
LBB’s Zara Naseer recommends the best editorial spotlighting the Middle East and Africa this year, featuring behind-the-scenes creative stories, insights from industry heavyweights, and the biggest business news
Ukrainian World Congress Reimagines Holiday Song as Digital Cry for Help
Rethink's powerful new arrangement of 'Carol of the Bells' by Ukrainian composer Mykola Leontovych reminds the world that Ukraine is still fighting for the very peace the song celebrates
The Visionaries' TARAN Fuses Gritty Fight Club Energy with LA Street Style for Everlast x Palm Angels
The bold campaign finds common ground between Everlast’s raw athleticism and Palm Angels’ streetwise edge
R/GA Is Bringing TurboTax Back to the Super Bowl
Intuit’s tax software brand will run a Big Game ad for the 13th year running, created by agency R/GA and continuing its ‘Now This Is Taxes’ platform, which launches new musical spots over Christmas and the new year
Non-Stop Experimentation Is the Secret to TBWA\Santiago Mangada Puno's 13 Year Win Streak
TBWA\Santiago Mangada Puno reflects on adopting an active, disciplined approach to experimentation in 2025