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www.atp.tv
+44 (0)20 3617 7120
Across the Pond
53 Frith Street
London
W1D 4SN
About
Across the Pond is a global, independent creative agency helping tech brands create a better world.
We started life inside Google over eleven years ago and continue to work with them, and others, globally.
We create strategic narratives and campaigns that people can relate to, engage with and enjoy.
We make the complex, human.
Awards
LBB Newsfeed
Apple’s New Headset: A Vision of the Future?
Adland reacts to the Apple Vision Pro announcement, writes LBB’s Ben Conway
Trans+ Inclusion in the Workplace with Across the Pond
On this year's Transgender Visibility Day, take a look at this discussion on inclusion, understanding, misgendering and advice on how the industry can be doing better with Anna Brent, Marty Davies and Jax Kendrick
DE&I: Accelerating Change with Anna Brent
The global head of brand and DE&I at Across the Pond on their 'no nepotism policy', the imposter syndrome that comes with calling herself 'a DE&I professional' and why shared knowledge on the topic is paramount
How These Famous Campaigns Got a Queer Makeover
Outvertising and Across the Pond on the disruptive campaign that showed us what real inclusivity should look like in mainstream advertising, writes LBB’s Zoe Antonov
Across the Pond Expands Entry Level Scheme
Global head of brand and DEI Anna Brent reveals the independent agency is expanding its 'Foot in the Door' programme to include internships
Classic Ads Get a Rewrite for Outvertising’s Biggest Ever Campaign
Coinciding with the start of LGBT History Month, campaign from Across the Pond reimagines well know ads to be more inclusive of LGBTQIA+ audiences