Understanding the In-House Landscape at Brands in 2026.

The landscape has shifted. With 82% of brands now operating in-house, your primary client is no longer just the agency – it’s the brand’s own creative team.

To win in 2026, independent production companies must master how to collaborate with in-house leads who now handle over 60% of their own output. J&R Collevtive are hosting a 90-minute masterclass to show you exactly how to fill their gaps and execute their vision at scale.

What we’ll cover:

• The “Gap” Strategy: Identifying how production works in house and where they need external production support.
• Operational Fit: Navigating brand-side budgets, timelines and processes.
• Creative Drivers: Understanding what visionary in-house leaders actually want from their production partners.
• Who’s who; Brand side in house roles & who’s most likely to commission you
• Overcoming Barriers: Practical solutions to the common hurdles of direct-to-brand work.

Date: Wednesday, 11th March | 10:00 – 11:30 AM 
Investment: £200 pp