Production Unplugged at Campaign In-Housing Summit.

Posted in Events, News, on November 18, 2025

On 12th November, Production Unplugged featured in the Campaign-In Housing Summit – an annual event bringing together the UK’s leading brands, agencies and in-house teams.

The keynote panel “Production Unplugged: Discover the real benefits of getting closer to the makers“, highlighted insights from the APA’s 2024 report “What Client Want From Production Today And How They Can Get It” which found marketers increasingly want to understand:

Who makes the work
How production shape creative and strategic success
How production solves real marketing challenges.

Marketers gain clearer strategy, stronger creative, faster production and better ROI when they work directly with experienced production partners.

Chaired by Janet Markwick (J&R Collective), the panel featured:

Adam Booth, Managing Partner & Executive Producer, Park Village
Aziza Bhatia, Managing Director, SALT.TV
Morgan Whitlock, Managing Director, The Sweetshop
Tristan Harrison, MD & Co-Founder, BearJam

Key Highlights from the Panel

👉 Production as a Strategy – SALT.TV

Aziza Bhatia emphasised that modern production is inseparable from creative strategy. By involving production upfront, brands gain modular, multi-platform content systems, improved localisation without reshoots, and budget-smart creative frameworks.
SALT.TV showcased hybrid AI-enabled workflows and practical VFX-AI hybrids that unlock frictionless creative adaptation at scale.

“Production is your smartest strategy.”

👉 Agility Through Partnership Ecosystems – PARK VILLAGE

Adam Booth demonstrated how Park Village’s agile partnership model – plugging in specialists around the brief enables speed, efficiency, and craft without compromise. Their scalable “Village” approach has powered major campaigns for Greenpeace, Dyson, Peachaus, and Woolmark.

A case study on Woolmark highlighted the campaign’s impact:

40- 42M views
1,000+ media publications
1.3B+ global reach
Multi-year, multi-platform performance

With Woolmark’s Creative Director stating:

“We didn’t just find a production partner, we found a creative ally.”

👉 Authenticity as a Performance Driver – THE SWEETSHOP

Morgan Whitlock spotlighted the role of authenticity in modern storytelling, especially in youth and creator culture.
A central insight:
“89% of young Deaf people have seen fake sign on TikTok.”

The Sweetshop argued that enabling culture rather than interpreting it, is essential to making effective content, and that authentic campaigns deliver stronger impact.

The Sweetshop has proudly gained a B-Corp certification from ensuring that every side of their business champions inclusivity and sustainability “Simple yet impactful adjustments, such as reducing the reliance on radios for communication on set, helped create a n environment where EVERYONE could work comfortably and effectively, to perform and enjoy their experience.”

👉 Building High-Functioning Long-Term Partnerships – BEAR JAM

Tristan Harrison shared how BearJam’s partnership with Osprey Charging Network evolved from project-based work into a full content-production retainer, delivering year-round multi-format content across TikTok, Instagram, LinkedIn, Facebook, Web, and OOH.

BearJam’s “Jam Plan” production model:

Budget transparency via quarterly reconciliation
Cost efficiencies through multi-project oversight
Strategic flexibility allowing quick approvals and fast-turn content
Scalability for the brand through the use of pre-approved video assets

“We’ve grown that relationship from project-based to a retainer… a great move for us as we scale and our video needs grow.” – Osprey’s Head of Marketing, Dora Clarke.

Production Unplugged is an ongoing initiative and The Production Unplugged Directory, is a first-of-its-kind, FREE online resource packed with case studies and capabilities that help in-house teams and marketers identify the right partners to deliver efficient and future-ready creative work – scan the QR code below to view the directory.